Hope Horner — December 21, 2018 — December 21, 2018 Joshua_Willson / Pixabay A year ago, you launched a website, complete with a store, numerous product pages, and even a blog. Over time, you saw your site sessions increase, you saw growth in your social media following, and you received positive feedback from customers happy … Continue reading How Video Helps Increase Ecommerce Conversion Rates
Richard Larson — October 16, 2018 — October 16, 2018 Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? We asked ourselves these questions … Continue reading Why Marketers Are Embracing Live Videos
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018 According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Ana Gotter — September 26, 2018 Follow @ana_gotter — September 26, 2018 User’s interest is dwindling, and with so much competition on every social media platform, it’s unlikely that you’ll keep it for more than ten to fifteen seconds. I’ve been coaching brands and businesses to tighten up their video marketing, keeping clips to a … Continue reading IGTV For Marketers: How to Make Long-Form Video That Keeps User Interest
Tobin Lehman — September 18, 2018 Follow @gonewnorth — September 18, 2018 Free-Photos / Pixabay Are you thinking about video marketing? You might want to cut to the chase. There is nothing new in the world. One might think that the move into video marketing is this new phenomena that the millennial generation is pushing. … Continue reading Video Marketing Saturation Point Approaching
Alice Oh — September 13, 2018 — September 13, 2018 In today’s modern marketing world, traditional marketing tactics like banner ads and printed advertisements are quickly fading into a thing of the past. You probably haven’t even noticed a majority of these types of ads or offers from brands in your day-to-day lives. That’s simply … Continue reading How to Use Video As Your Greatest Marketing Asset
Hamish Brown — July 6, 2018 — July 6, 2018 Free-Photos / Pixabay There’s a reason video continues to rise as one of the most powerful mediums we have — it connects us on a human level, it’s moving and engaging. With video, you can take something intangible, like B2B analytics software, and bring it … Continue reading Five Steps To Video Campaign Success
Meenakshi Krishnan — June 22, 2018 Follow @iammeekrish — June 22, 2018 The dynamics of marketing need to change with the changing velocity of customers’ preferences. Customers are the lifeline of any business. Building stronger connections with potential customers are imperative to the success of any business today. One of the prime strategies that several … Continue reading Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing
Erika Montgomery — June 22, 2018 Follow @PublicityErika — June 22, 2018 Keep scrolling to learn how to boost your brand’s awareness and engage with customers through the use of video Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a … Continue reading How To Use Video Marketing To Build Brand Visibility
Justin Phillips — June 21, 2018 — June 21, 2018 LoggaWiggler / Pixabay Watching video online used to be a chore. Now, it’s just a part of internet life, whether we’re watching a two-minute tutorial or binge-watching an entire TV series. With that in mind, there’s no reason for your business not to be using … Continue reading 3 Ways Inbound Video Marketing Can Generate Leads On Your Website
