Category Archives: Video Marketing

Why video needs to be part of your paid advertising strategy

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Mona Elesseily on June 17, 2016   Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion … Continue reading Why video needs to be part of your paid advertising strategy

Video Marketing: How Animated & Personal Videos Drive Sales

by Don Purdum June 16, 2016 Follow @donpurdumJune 16, 2016https://donpurdum.podbean.com/mf/play/2pp2nv/Video_Marketing_-_How_Animated_Personal_Videos_Drive_Sales.mp3 Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both … Continue reading Video Marketing: How Animated & Personal Videos Drive Sales

Live Video Streaming: Why It Could Be a Massive Time Waster for Business

by Don Purdum June 9, 2016 Follow @donpurdumJune 9, 2016 There is a lot of buzz around live video streaming and for good cause. People love to consume video. The question is this; is live video streaming the best marketing option for your business, audience and customers? Before you pursue live video streaming as a … Continue reading Live Video Streaming: Why It Could Be a Massive Time Waster for Business