by Andre Oentoro May 24, 2016 Follow @breadnbeyondMay 24, 2016 Video marketing is currently one of the most popular and effective types of marketing. Based on a survey by ReelSEO, 96% of B2B companies use video content marketing to ramp up their conversion rates and revenues. This isn’t just because “Why not?”–it’s because video marketing … Continue reading 3 DIY Methods to Optimize Your Video Marketing ROI
Viral Chewbacca mask sells out on Kohls.com and other major websites, while Amazon third-party sellers hope to profit with huge markups. Matt McGee on May 23, 2016 Hasbro’s Chewbacca Electronic Mask. It’s the most popular Facebook Live video so far — yep, easily beating out that goofy Buzzfeed watermelon video — and it’s throwing … Continue reading Chewbacca Mask viral video drives sales for Kohl’s, others
by Azure Collier May 17, 2016 Follow @azurecollierMay 17, 2016 Live video is the most talked-about tool among social media marketers right now. Marketers from small businesses to large corporations are jumping on the live video trend, and it’s working. People spend 3 times longer watching live video on Facebook compared to non-livestreamed video content. … Continue reading 5 Best Practices to Consider Before You Use Livestreaming Video
by Andre Oentoro May 12, 2016 Follow @breadnbeyondMay 12, 2016 Besides an excellent product or service, a successful business is built with a string of marketing efforts. Video marketing is one of the most influential. Many companies choose to outsource their marketing because they think it’s better to leave it to the pros. It’s not … Continue reading 4 Fundamentals for Crafting a Winning Video Marketing Strategy in 30 Minutes
by Laurie Sullivan @lauriesullivan, (May 12, 2016) Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn to recommendations and search, at 69% vs. 29%, respectively, according to recent Interactive Advertising Bureau (IAB) data. This may explain why Google’s YouTube April … Continue reading Authenticity Overtakes Aspirations In Online Video Ads
by Jessica Lunk May 9, 2016 Follow @jessicalunkMay 9, 2016 If you aren’t already leveraging video marketing in your emails, you’re behind the marketing curve. In a 2013 ReelSEO study, 93 percent of respondents said they were incorporating video in their marketing campaigns — and 60 percent claimed to use videos specifically for email marketing. … Continue reading How to Use Email to Leverage the Promise of Video Marketing
by Gregg Litman May 5, 2016May 5, 2016 In case you haven’t noticed, the internet is huge. Literally everybody is online, and just about everybody watches video. That’s why video marketing is so attractive. But with so much traffic, and so much competition, posting your video online is just the start of the process. If … Continue reading Organic Video Promotion: How to Ensure Your Video Gets Found
by Andre Oentoro May 3, 2016 Follow @breadnbeyondMay 3, 2016 Social video marketing (social media + video + marketing) is now bigger than ever as shown by the recent updates by Facebook, Twitter, and Instagram. The three social media giants are right back at it by hustling in a bunch of new updates to imply … Continue reading Video Marketing via Social Media: 3 Major Platform Changes
by Jim Lounsbury April 30, 2016April 30, 2016 You’re good at what you do. You listen to your clients. You take their chicken-scratch briefs and create astonishing videos that live and breathe. You have refined your craft to the point that you can give your client exactly what they want. More exposure. Views. Engagement. But … Continue reading 5 Things Video Pros Should Always Invoice For
by Claude Harrington April 30, 2016April 30, 2016 What do most successful Hollywood films have in common? A great script? A talented director? Diligent producers? Maybe. But by and large, the thing that most successful films have is a star. Someone whose presence and charm leaps off the screen–someone who ties together the writing , … Continue reading Make Video Your Star!
