by Jefri YonataOctober 13, 2016 It’s been said again and again that video content is crucial for helping your business grow in the digital age. Maybe a couple of years ago you’d take that statement for granted. But now, it’s not something that you can gloss over anymore. But have you ever really thought about … Continue reading 4 Vital Reasons Why Video Content Is Awesome For Marketing
by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos
by Mike CovertSeptember 21, 2016 There are screens EVERYWHERE. You likely carry one with you every single day. No matter the size or setting—whether it’s a phone, tablet, TV, computer monitor or video wall—there’s the potential to tell your brand story on each and every one of these attention-grabbing screens. Video’s increasing popularity can also … Continue reading Empowering Every Touchpoint: Video
by Bryan Kramer Follow @bryankramerAugust 13, 2016 Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more important than ever before. In 2014, an average … Continue reading How Live Video Can Show You and Your Brand in a New Light
by Amy ChickAugust 8, 2016 If you’re part of the 92% of B2B marketers who use video in their content marketing strategy, you’ve likely already seen the benefit. Video content shares more information in less time than written content, and creates a stronger brand association. Most marketers leverage video for middle- or bottom-of-funnel marketing – … Continue reading How To Create New Prospect Engagement With Video Content
by Andre Oentoro July 23, 2016 Follow @breadnbeyondJuly 23, 2016 So you’ve created an explainer video to kick-start your business and enhance your landing page. The number of views are through the roof, your visitors seem to be engaged, and your landing page generates more leads than you can handle. This means that your explainer … Continue reading 3 Practical Ways to Spark New Ideas for Your Next Video Content
by Maya Devassy June 9, 2016 Follow @FortressCGJune 9, 2016 If a picture is worth a thousand words then how many words is a minute of video worth? The constantly evolving media landscape has not changed the quality of content consumers seek out, but it has changed the outlets we use to receive that quality … Continue reading Video Content is King
by Andrew Follett June 8, 2016 Follow @demoduckvideoJune 8, 2016 When you make a video, the creative concept behind it is key, but the concept is only the first step – the way you pitch it to your client is just as important. Here are the 4 things we do at Demo Duck, my Chicago-based … Continue reading How to Pitch a Video Concept Your Client Will Love
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection
by Sandra Giffin May 12, 2016 Follow @SandraGiffinMay 12, 2016 Video is the most popular and engaging form of content. Marketers have recognized the opportunity that video presents. That’s why they are creating and including more video on their sites and blogs. But many well intentioned marketers don’t realize that rather than attracting visitors to … Continue reading Get More Exposure for Your Video Content
