Adam Fout — June 8, 2017 Follow @bluesteeletx— June 8, 2017 geralt / Pixabay Video content marketing, a subset of the wide content marketing umbrella, is often passed over by businesses in favor of written content. The reason for this is simple, I think — video just requires a lot more work. A good writer … Continue reading The Power of Video Content Marketing
Category Archives: Video Content
Don’t Waste Your Time on Internal Video Production
Steph Marsh — June 6, 2017 — June 6, 2017 JESHOOTS / Pixabay Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with … Continue reading Don’t Waste Your Time on Internal Video Production
What People Want Out of Video Content
Roee Ganot — April 28, 2017 Follow @RoeeGanot— April 28, 2017 You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how … Continue reading What People Want Out of Video Content
Video Content Ideas that People Care About
Salma Jafri — March 17, 2017 Follow @salmajafri— March 17, 2017 You’re ready to create videos, but stuck on what topics to start with? Have I got a value-packed episode for you! Most people just tell you where to go looking for ideas.Other people tell you many topics but don’t tell you which ones are … Continue reading Video Content Ideas that People Care About
10 Pro Tips for Creating The Perfect Whiteboard Animation Video
Carmen Alicia Coto — March 15, 2017 — March 15, 2017 Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard. The artist draws in front of the camera (or at least it looks like it!), and records themselves during the … Continue reading 10 Pro Tips for Creating The Perfect Whiteboard Animation Video
3 Breathtaking Examples of Video Content Marketing Done Right
Jonathan English — February 24, 2017 — February 24, 2017 You’ve seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, video-mad world, if you’re not integrating video comprehensively into your content marketing strategy … Continue reading 3 Breathtaking Examples of Video Content Marketing Done Right
How to Get Started with Video Content Without Spending a Penny
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
The 3 Reasons Why Interactive Video Is Great For Your Video Content
Max Alex — February 9, 2017 — February 9, 2017 1. Digital Video Is Accessible To The Masses What’s so important about digital video content? Everyone uses it! Digital video is used by audiences of ALL ages – it’s not just for younger viewers. Digital video is also an extremely valuable tool. When measuring usage … Continue reading The 3 Reasons Why Interactive Video Is Great For Your Video Content
How to Incorporate Video Into Recruiting
Holly Wade — November 16, 2016 Follow @GrJobInterview— November 16, 2016 In 2016, video is king of online content, so no matter your industry, you should be incorporating video into your business. In the case of recruiting, video has infiltrated the hiring process in more ways than one, and it’s been used as a tool … Continue reading How to Incorporate Video Into Recruiting
10 Tips to Do Great Work with Your Video Agency
by Katy FrenchOctober 23, 2016 A successful brand video benefits both your brand and your video agency. It’s a powerful medium, but it also requires a lot of work. That’s why your relationship with your video agency is so important. It starts with choosing the right partner. (Get our tips for choosing a video agency, … Continue reading 10 Tips to Do Great Work with Your Video Agency