by Roee Ganot June 26, 2016 Follow @RoeeGanotJune 26, 2016 You want to monetize your site to create an additional revenue stream — or perhaps your only revenue stream if your brand’s only product is your website like bloggers and Internet personalities — but you also need to create a good user experience so that … Continue reading The Balance Between Monetization and User Engagement
Category Archives: User Engagement
The Difference Between User Engagement and User Experience
by Roee Ganot May 24, 2016May 24, 2016 In your research on website design and online marketing, you will hear a lot about user engagement. Increasing your user engagement is a way to encourage customer loyalty and to get more sales and brand exposure. The higher your customer engagement, the more successful your company is … Continue reading The Difference Between User Engagement and User Experience
Personalizing News Recommendations by Building Better Reader Profiles
by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles
Win-Win With SEO and User Experience (UX) Design
by Martin Woods May 19, 2016 Follow @indigoextraMay 19, 2016 Search Engine Optimization (SEO) is the process of optimizing a website to help it appear higher with Google and other search engines. User Experience (UX) Design is the process of designing a website with the aim of making it more user-friendly and improving the overall … Continue reading Win-Win With SEO and User Experience (UX) Design
Use Context Sensitive Help to Lead Your Business Toward Success
by Sameer Bhatia May 17, 2016May 17, 2016 Creating richer learning environments is a fundamental driver for success. Although many companies may be already deploying knowledge management strategies and facilitating collaboration (including CRM) through specific collaboration tools such as Wikis, FAQs, intranets and so on, there might be essential elements being left out that make … Continue reading Use Context Sensitive Help to Lead Your Business Toward Success
5 Ways To Improve UX And Increase Visitor Engagement
By Kyle Sanders March 3rd, 2016 The user experience of a website is an integral part of any web strategy. Users are the only ones who determine the efficacy of your offering. Therefore, it’s a good idea to make sure their needs are represented throughout the design process. Each decision should be centered on how it … Continue reading 5 Ways To Improve UX And Increase Visitor Engagement
Selecting Tools for Moderated Remote User Testing
by Francia Sandoval February 18, 2016February 18, 2016 In my previous article, I spoke about how to prepare yourself for a moderated remote usability test. The tools you use while conducting a remote user test are just as important as being prepared. This article is meant to highlight my experience with tools I’ve used in … Continue reading Selecting Tools for Moderated Remote User Testing
20 Tips from the Pros to Make Fantastic User Experience [Infographic]
by Antonio Tooley January 10, 2016 Follow @anttooleyJanuary 10, 2016 Although the importance of great user experience has been bandied around for years, and there has been plenty of talk about it, very few have really gone through the trouble of creating it. But, ever since Google and Facebook changed the way they analyze content … Continue reading 20 Tips from the Pros to Make Fantastic User Experience [Infographic]
The Role Of User Experience (UX) In Your Lead Generation Strategy
by Rick Whittington November 14, 2015 Follow @rickwhittingtonNovember 14, 2015 Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that marketers think will improve their conversion rate actually hurt it. The “information age” has created … Continue reading The Role Of User Experience (UX) In Your Lead Generation Strategy
8 Expert Tips to Improve User Experience (Infographic)
Jomer GregorioSeptember 29, 2015 Businesses these days are now investing more and more in digital marketing especially in website creation and traffic generation. You may have an aesthetically good website and have continuous flow of visitors. But the question is, are you getting the optimum results in terms of the goals and objectives you set … Continue reading 8 Expert Tips to Improve User Experience (Infographic)