Category Archives: User Engagement

The Difference Between User Engagement and User Experience

by Roee Ganot May 24, 2016May 24, 2016 In your research on website design and online marketing, you will hear a lot about user engagement. Increasing your user engagement is a way to encourage customer loyalty and to get more sales and brand exposure. The higher your customer engagement, the more successful your company is … Continue reading The Difference Between User Engagement and User Experience

Personalizing News Recommendations by Building Better Reader Profiles

by Allie VanNest May 21, 2016 Follow @parselyallieMay 21, 2016 Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they would use data to learn what you liked and … Continue reading Personalizing News Recommendations by Building Better Reader Profiles

Use Context Sensitive Help to Lead Your Business Toward Success

by Sameer Bhatia May 17, 2016May 17, 2016 Creating richer learning environments is a fundamental driver for success. Although many companies may be already deploying knowledge management strategies and facilitating collaboration (including CRM) through specific collaboration tools such as Wikis, FAQs, intranets and so on, there might be essential elements being left out that make … Continue reading Use Context Sensitive Help to Lead Your Business Toward Success

20 Tips from the Pros to Make Fantastic User Experience [Infographic]

by Antonio Tooley January 10, 2016 Follow @anttooleyJanuary 10, 2016 Although the importance of great user experience has been bandied around for years, and there has been plenty of talk about it, very few have really gone through the trouble of creating it. But, ever since Google and Facebook changed the way they analyze content … Continue reading 20 Tips from the Pros to Make Fantastic User Experience [Infographic]

The Role Of User Experience (UX) In Your Lead Generation Strategy

by Rick Whittington November 14, 2015 Follow @rickwhittingtonNovember 14, 2015 Companies are always looking for ways to increase their conversion rate. Unfortunately, though, the vast majority resort to tactics and strategies that are not effective. In fact, some things that marketers think will improve their conversion rate actually hurt it. The “information age” has created … Continue reading The Role Of User Experience (UX) In Your Lead Generation Strategy

8 Expert Tips to Improve User Experience (Infographic)

Jomer GregorioSeptember 29, 2015 Businesses these days are now investing more and more in digital marketing especially in website creation and traffic generation. You may have an aesthetically good website and have continuous flow of visitors. But the question is, are you getting the optimum results in terms of the goals and objectives you set … Continue reading 8 Expert Tips to Improve User Experience (Infographic)