Amanda Singleton — August 1, 2017 — August 1, 2017 422737 / Pixabay Besides defining your brand, color grabs attention, conveys the right emotions, and also helps illustrate the hierarchy of page elements in your design. It’s a big influence in user engagement. Also important for influencing engagement are a good user experience and well-written … Continue reading How Do Colors Influence Website User Engagement?
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Jason Whitehead — June 21, 2017 — June 21, 2017 ?Who wouldn’t like to secure 20 years’ worth of renewals with each of their customers? Well, this is doable and, in fact, if you sell on a subscription basis, this should be your goal from the very beginning. But how do you get there? Ask … Continue reading User Adoption & The 20-Year Renewal
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the sales funnel. Josh Todd on March 31, 2017 Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to New Orleans by … Continue reading Reaching users wherever they are
Roee Ganot — November 28, 2016 Follow @RoeeGanot— November 28, 2016 User engagement is essential to your marketing success. Without it, you’re just yelling into a wind tunnel. People need to care about what you’re saying, and they need to feel like they are part of the conversation. When they do, they will enthusiastically spread … Continue reading How to Engage Users on Your Blog
Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals
Roee Ganot — November 10, 2016 Follow @RoeeGanot— November 10, 2016 So much of your marketing work is trying to figure out how to reach people online and get them to react to or engage with your content. You do focus groups, study the market, narrow your demographic, and do anything else you can do … Continue reading How Do Users Really Behave Online?
by Caitlin Zucal Follow @Caitlin_ZucalOctober 23, 2016 Experts add immense value to an online community. They possess a wealth of knowledge that enables others to become more productive and solve problems. But expert status doesn’t happen overnight. Instead of having all the answers, most of us join an online community in search of an answer. … Continue reading From Everyday User to Community Expert
How much do you really understand about your users? Columnist Jeremy Smith explains how to drill down into the analytics and data you need to learn more about your best customers. Jeremy Smith on September 29, 2016 How well do you think you know the users who come to your website? Can you tell me … Continue reading Your best users: Where they are and how to find them
by Benjamin Brandall July 31, 2016July 31, 2016 When we say ‘thank you’, it’s often at the end of a conversation. In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing … Continue reading How to Leverage Your Thank You Page to Boost Engagement
