Tracey WallaceJuly 27, 2015 Are you using Twitter to grow awareness and demand for your brand? You should be. Recent studies show that Twitter users are big shoppers. On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. This is especially good news for SMBs, as Twitter reports … Continue reading Twitter for Ecommerce: How to Cultivate a Shopping Audience Using Micro Content
Darnelle O’BrienJuly 27, 2015 By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the world, or at least the 280 million global users. However many Australian small businesses are yet to fully utilise it’s marketing potential. And it all comes down to seeking … Continue reading Make Real Connections on Twitter With Advanced Search
Amanda ClarkJuly 24, 2015 A lot of our small business owner clients come to us rather sheepishly, asking us to explain some of the common terms and slang associated with Twitter. Truthfully, there’s no reason to feel sheepish about it: Twitter has its own vernacular, and getting hip to the lingo is one of the … Continue reading The Twitter Dictionary: Common Terms Explained
New ad tool will take the guesswork out of targeting people following live events on Twitter. Martin Beck on July 23, 2015 Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live … Continue reading Twitter’s Event Targeting Helps Marketers Zero In On Live Audiences
ZOG DigitalJuly 23, 2015 Earlier this morning, Twitter released event targeting to help brands and marketers target their ads at users already engaged with live events. This update provides three new tools (Calendar, Insights, and Activation) to improve audience targeting and content relevance by integrating trending events and user data into campaign strategies. Update Highlights: … Continue reading Improve Twitter Advertising Relevancy And Automation With New Event Targeting Tools
Marc GubertiJuly 23, 2015 There are over 200 million active Twitter users which means there are plenty of people to choose from. Just because someone has a good follow back ratio does not mean you should follow that person. There are many people with good follow back ratios which means you want to choose the … Continue reading The 5 Types Of Tweeters You Should Follow On Twitter
Dennis ShiaoJuly 23, 2015 Exception to the rule: when researching Twitter, you’re more than welcome to visit Twitter.com. Introduction Let’s say you’ve never heard of a company before, but want to learn more. You land on the company’s home page and need to answer some rudimentary questions: What does the company do? Where are they … Continue reading Researching A Company? Go Straight To Their Twitter Profile
Warren KnightJuly 21, 2015 If, like me, you use Gmail as your preferred inbox, you can categorize your emails so that they can filter into certain folders, based on the information within the email. All of my “social” emails go into a separate folder, which I check once a week. As I was looking through … Continue reading TechTuesday: Understanding Twitter Analytics + 3 Top Tips
Tom HustonJuly 21, 2015 A long, long time ago, the only way to really publicly shame a company was to take out an expensive ad in The New York Times. Nowadays, all you have to do is open your Twitter app. And as fast as you can type “#badcustomerservice,” your complaint is in the public … Continue reading Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work?
Josh GreesonbachJuly 19, 2015 77% of Fortune Global 100 companies use Twitter, says The Realtime Report. So if you thought that Twitter is only for teenagers, think again. As social media usage has grown, so has the understanding that it can effectively be used to help businesses in general and small business in particular. So … Continue reading 4 Ways Twitter Can Help Your Small Business
