Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Category Archives: TV Advertisement
How To Prove Performance For Television And Radio
How To Prove Performance For Television And Radio by Laurie Sullivan @lauriesullivan, May 17, 2020 Dan Granger, CEO and founder of performance marketing agency Oxford Road, uses the word “attribution” to describe getting as close to the truth as possible when it comes to proving performance for television, radio and podcasts, but there are several … Continue reading How To Prove Performance For Television And Radio
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