Category Archives: TikTok

The Small Business Guide to Marketing on TikTok

Dave Schneider November 24, 2020 For most small businesses, the advent of social media platforms a marketing tool came as something of a surprise. For that reason, social media penetration among small businesses took until 2017 to reach 75%, leaving many scrambling to catch up even as the major social channels became saturated. It was … Continue reading The Small Business Guide to Marketing on TikTok →

TikTok Launches Business Platform… Again

TikTok

Sahail Ashraf August 28, 2020 Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website. TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that marketers have found … Continue reading TikTok Launches Business Platform… Again →

How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy

TikTok

Emilee Kyle July 30, 2020 It’s rare that a new social media platform comes to light and becomes mainstream, let alone one that adds value to a company’s social media strategy. With that being said, TikTok, and its video content capabilities, are currently taking the world by storm. What is TikTok? It’s a content-sharing app … Continue reading How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy →

Pro Tip: Here’s how you need to work with Influencers on TikTok

TikTok

Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well. Evan Horowitz on June 2, 2020 Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – … Continue reading Pro Tip: Here’s how you need to work with Influencers on TikTok →

5 Ways to Grow Your TikTok Following in Just One Month

TikTok

Alexandra Fasulo — May 15, 2020 One of the fastest growing apps in the world right now is video sharing sensation: TikTok. With over 800 million monthly users, regarded as the second most downloaded app of 2019 (with WhatsApp clinching the number one spot), TikTok is changing how social media addicts, influencers, and brands interact … Continue reading 5 Ways to Grow Your TikTok Following in Just One Month →

Pro Tip: How brands can enter TikTok with a viral challenge

TikTok

Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge →

Pro Tip: How brands can enter TikTok with brand channels

TikTok

A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what’s trending. Evan Horowitz on May 4, 2020 TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at … Continue reading Pro Tip: How brands can enter TikTok with brand channels →