The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments
by Howard J. Sewell February 27, 2016 Follow @hjsewellFebruary 27, 2016 I’ve been working in B2B marketing long enough to remember when Webinars first burst onto the scene as a lead generation device. At first, the concept of “online seminars” was so novel that the topic of the event barely mattered. However, very quickly, Webinars … Continue reading 5 Tips for Successful Survey Campaigns
by Miguel Conner February 18, 2016 Follow @qsampleFebruary 18, 2016 Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete. Those are bold words, you might be thinking, and bringing in Jar Jar … Continue reading Ingredients To Surveys Consumers Will Actually Want To Take [Infographic]
by Miguel Conner January 18, 2016 Follow @qsampleJanuary 18, 2016 Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s … Continue reading 12 Sage Tips To Optimize Mobile Surveys [Infographic]
by Richard Shapiro December 10, 2015 Follow @RichardRShapiroDecember 10, 2015 Everyone receives a request to complete surveys almost daily. Some contain only one question. Others have questions within questions. Frequently, customers don’t participate in a survey because they hear their grandmother telling them “if you don’t have anything nice to say, don’t say anything at … Continue reading Surveys: The Truth or Not The Truth
by Alex Birkett December 1, 2015December 1, 2015 Show a landing page to a panel of experts and ask them what’s wrong with it – everyone will have an answer. Oh yes, everyone will have an answer. But how cohesive are these answers? How accurate? How actionable? Turns out, even if the panel consists of … Continue reading How To Use On-Site Surveys to Increase Conversions
by Miguel Conner November 14, 2015 Follow @qsampleNovember 14, 2015 Author Thomas Pynchon wrote: “If they can get you asking the wrong questions, they don’t have to worry about answers.” This quote is socially charged. Nevertheless, in this or any event, market research comes to the rescue. Asking the right question is central to the … Continue reading The Five Greatest Survey Questions Ever
Josh HaynamSeptember 30, 2015 The digital frontier has become home to millions of entrepreneurial pioneers. Marketing has gone from reaching out to customers via cold-calling to nurturing warm leads into new customers inbound via email. Make no mistake, the marketing playing field has changed drastically over the years. As marketers continue to develop newer and … Continue reading How Software Companies Utilize Quizzes
Comm100August 15, 2015 When customers contact companies for support via phone or email, it’s customary to provide basic contact and account information. Information such as name, address, account number and other similar information is essential at times to help customers resolve issues or correct problems. The Internet offers much more anonymity than other contact methods, … Continue reading 6 Best Practices to Follow When Designing Pre-Chat Survey
Kevin GallagherJuly 3, 2015 Don’t you hate it when no-one answers your questions? If that does happen, are you likely to stick around in a state of temporary confusion, or go elsewhere for the answers you need? Buying a conservatory is usually a big decision – and a considerable investment – which means your customers … Continue reading 11 Questions Every Conservatory Company Should Answer on Their Website
