It’s easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants. Brian Massey on July 13, 2017 A/B testing delivers powerful data to a marketer, researcher or … Continue reading How to ask survey questions of liars and pretenders
Rachel Bartee — July 9, 2017 — July 9, 2017 Good customer care is a priority for most businesses. All your marketing, development, and communications efforts help to improve the relationship with your clients. But there’s a simpler strategy. You have to understand your clients to provide exactly what they need, and surveys are one … Continue reading How to Create Perfect Surveys for Better Customer Care
David Ensing — June 29, 2017 — June 29, 2017 OpenClipart-Vectors / Pixabay From time to time customer experience managers will hear the following questions from their internal clients: “Is our response rate too low?”; “What can we do to increase our response rate?” or; “Should we provide an incentive for people to respond?” Like … Continue reading Improving Survey Response Rates Through Incentives
Alicia Esposito — June 13, 2017 — June 13, 2017 Surveys are tried and true assets in most content arsenals. The reasons why are pretty clear: surveys can give brands a lot of amplification power, using key takeaways and unexpected trends to fuel social sharing and even PR/media outreach. When designed well, surveys also empower … Continue reading 5 Ways to Extend the Life of Survey Data
Kristen Dunleavy — April 17, 2017 Follow @KristenWritesIt— April 17, 2017 Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices … Continue reading 12 Best Practices for Creating Effective Surveys
A recent survey by Fluent found that Snapchat is definitely popular among the younger demographic — but it may just be a fad. Tamar Weinberg on February 23, 2017 A recent survey released by Fluent, a people-based marketing platform, may show Snapchat’s peak coming to an end. The survey consisted of 3,327 adults over the … Continue reading Survey: Snapchat is a fleeting hobby, and ads don’t stick
Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates
Chris Boeckelman — December 9, 2016 Follow @cboeck— December 9, 2016 Sending surveys by email is one of the most popular survey distribution methods today. However, email surveys must first overcome a major inbox hurdle: getting opened. This is exactly why a strong survey email subject line is so important—without a compelling reason to open … Continue reading 5 Email Subject Line Strategies to Boost Survey Response Rates
Erika Goldwater — November 21, 2016 Follow @erikawg— November 21, 2016 We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce … Continue reading 5 Essentials To Build A Survey
by David EnsingSeptember 25, 2016 I’ve been in the automotive industry for some time and concerns about dealership attempts to interfere with the customer satisfaction measurement process have been around for a long time as well, but lately they seem to be intensifying. Do you know how to guard against survey manipulation? My hope is … Continue reading 5 Ways to Guard Against Survey Manipulation
