Category Archives: Surveys

The pitfalls of surveys and other data traps that could be hurting your marketing

Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing →

Consumer Survey Demonstrates Strong Link Between Website Design and Credibility

Surveys

Chris Pentago — August 21, 2019 — August 21, 2019 Most businesses understand the importance of having a website in 2019. Strangely, a number of these same businesses don’t appreciate the need to carefully optimize their design. Business owners often skimp on the aesthetics and functionality of their website. They seem to believe that customers … Continue reading Consumer Survey Demonstrates Strong Link Between Website Design and Credibility →

How to Take Survey Feedback and Build an Actionable Plan

Surveys

Sara Staffaroni — August 5, 2019 — August 5, 2019 Collecting survey feedback from your customers is easier now than it has ever been before. Survey tools can help you to aggregate valuable information through email, chat, social media, and more. But while collecting survey feedback is simple, the real value is in actioning that … Continue reading How to Take Survey Feedback and Build an Actionable Plan →

How to Increase Survey Response Rates

Surveys

Sam Frampton — July 9, 2019 — July 9, 2019 Struggling with low survey response rates? Start seeing a turnaround with these tips that will help you collect more data and better understand how your customers feel about their experience. Surveys It comes down to basic statistics: a small sample size undermines the reliability of … Continue reading How to Increase Survey Response Rates →

Survey Reporting: How to Communicate Your Survey Results

Surveys

Sara Staffaroni — July 5, 2019 — July 5, 2019 Survey reporting isn’t a prescribed formula. You need a way to present your findings in a meaningful way that caters to the audience at hand. To do so, many marketers create a presentation and a report. A presentation can provide need-to-know insights in a quick, … Continue reading Survey Reporting: How to Communicate Your Survey Results →

Creating a Questionnaire That Drives Responses

Surveys

Sara Staffaroni — June 18, 2019 — June 18, 2019 andibreit / Pixabay Staying competitive in business today requires meeting and exceeding customer expectations. To do that, you first need to know what their expectations are. One of the best ways to find out exactly what your customers want is by collecting customer feedback through … Continue reading Creating a Questionnaire That Drives Responses →

Survey Tools: Everything You Need to Know to Choose the Right Tool for You

Surveys

Sara Staffaroni — March 29, 2019 — March 29, 2019 No matter what kind of business you’re in, you need to know your audience well in order to sell to them, educate them, and to ultimately retain them as loyal customers. So, how can you learn about them? Sending surveys. But, in order to be … Continue reading Survey Tools: Everything You Need to Know to Choose the Right Tool for You →

SurveyMonkey CMO: Search For The Perfect Questions

Surveys

SurveyMonkey CMO: Search For The Perfect Questions by Laurie Sullivan @lauriesullivan, (October 18, 2018) SurveyMonkey CMO Leela Srinivasan, who joined in April for the opportunity to remain curious, doesn’t think marketers spend enough time thinking about the correct questions to ask consumers. “People ask questions and offer opinions, whether they’re welcome or not, but … Continue reading SurveyMonkey CMO: Search For The Perfect Questions →

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’

Surveys

RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ by Laurie Sullivan @lauriesullivan, (September 05, 2018) RBC Capital Markets’ semiannual survey of 1,770 advertising professionals digs deep into budget allocations, future spend, and return on investments for online advertising to analyze trends. While online remains a key marketing channel, the study — Net Advertising Survey: … Continue reading RBC Survey: Strong Online Ad Growth Trends ‘Largely Intact’ →

5 Tips on Getting the Most Out of Your NPS Survey

Surveys

Rachel Sullivan — May 21, 2018 Follow @rachelesullivan — May 21, 2018 qimono / Pixabay At the heart of your business’s success lies customer loyalty. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many tech … Continue reading 5 Tips on Getting the Most Out of Your NPS Survey →