Category Archives: Success Stories

NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value

Peter Fader — February 9, 2017 Follow @faderp— February 9, 2017 Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought our product and kept the production lines humming. To the extent that we thought about customer satisfaction, we were content to look at an average. … Continue reading NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value

7 True Stories of Irresistible Employee Volunteerism

Ryan Scott — January 17, 2017 Follow @causecast— January 17, 2017 Low participation rates for employee volunteer opportunities are a trouble spot facing many companies. But not all. Many companies seem to channel magic and create volunteer events that employees clamor to join. Companies like CSAA Insurance, which has an award-winning volunteer program that engaged … Continue reading 7 True Stories of Irresistible Employee Volunteerism

The Content Marketing Institute Shows Us What Success Looks Like

Jonathan Bright — December 14, 2016 Follow @SoutherlyComms— December 14, 2016 Each year, the Content Marketing Institute (CMI) neatly rounds things off by publishing the results of its regional Content Marketing: Budgets, Benchmarks and Trends marketer surveys. We wanted to digest the UK results more thoroughly, so we grabbed a few minutes with Lisa Murton … Continue reading The Content Marketing Institute Shows Us What Success Looks Like

How Neil Patel Became a Multi-Millionaire [Infographic]

by Joshua Daniels July 17, 2016 Follow @_joshdanielsJuly 17, 2016 If you’re familiar with the terms ‘inbound marketing’, ‘PPC’ or ‘SEO’, then the chances are, you’re familiar with Neil Patel. However, if for some strange reason you’re not familiar with this digital genius, then head over and check out Neil’s blog. Born in London, UK, … Continue reading How Neil Patel Became a Multi-Millionaire [Infographic]

Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist

by Vinay Patankar July 6, 2016July 6, 2016 When he started investing, Chris Sacca told himself, “F*ck it… I’m just not going to play this traditionally anymore.” And as any Shark Tank fans out there know, Sacca is anything but traditional. From his cowboy shirt uniform to his self-described “colorful language,” the billionaire Lowercase Capital … Continue reading Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist