Category Archives: Streaming Services

Netflix is playing catch-up in the AVOD game

The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here’s how it got here. Sara Adler on May 31, 2022 Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by … Continue reading Netflix is playing catch-up in the AVOD game →

Key Issues For A Successful Ad-Supported Netflix

Streaming Services

Key Issues For A Successful Ad-Supported Netflix by Dave Morgan , Featured Contributor, May 26, 2022 First, let’s be crystal clear: Neither Reed Hastings nor Netflix need my advice. They have built and operated one of the most extraordinary companies of the past 50 years — all with no help from me. However, because … Continue reading Key Issues For A Successful Ad-Supported Netflix →

Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend

Streaming Services

Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend →

Why a Netflix ad-supported tier would be exciting for advertisers

Streaming Services

Financial woes for the streaming giant could have a silver lining for advertisers. Chris Wood on April 22, 2022 Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now … Continue reading Why a Netflix ad-supported tier would be exciting for advertisers →

Roku announces clean room for streaming campaigns

Streaming Services

Roku’s clean room is built on Snowflake’s Media Data Cloud technologies. Chris Wood on April 19, 2022 Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). … Continue reading Roku announces clean room for streaming campaigns →

Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Streaming Services

Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want →