ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture by Laurie Sullivan @lauriesullivan, June 13, 2023 Jonathan Anastas, CEO of interactive live-streaming platform ClashTV — formerly at MotorTrend Group, Activision Blizzard, Atari, and Omnicom — wants to bring streetball into the minds of brands and consumers, mostly young and diverse consumers who consume short-form … Continue reading ClashTV CEO Wants To Strengthen Streetball In Streaming Content Culture
Streaming Video Users Renew Privacy Battle With Google by Wendy Davis @wendyndavis, May 19, 2023 Streaming video users from New York and Minnesota will ask a federal appellate court to revive a lawsuit alleging that Google violated state privacy laws by retaining data about streaming video rentals, according to court papers filed Thursday. The video … Continue reading Streaming Video Users Renew Privacy Battle With Google
McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App
iOS, Android and Mac stats for World of Goo Kelly Hodgkins @kellyhodgkins World of Goo is a physics based game that’s popular among kids and adults. It started off as a PC desktop game and transitioned to the Mac, iPhone and iPad. The company recently sold its one millionth copy on iOS and … Continue reading Netflix is launching a remastered ‘World of Goo’ on May 23rd
Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value by Wayne Friedman , April 14, 2023 A maturing streaming industry and possible recessionary concerns have driven a sharp slowdown in platforms’ national TV marketing — with paid advertising and media value nearly half the total for the first three months of the year … Continue reading Premium Streamers See Sharp Q1 Slowdown In Paid TV, Marketing/Media Value
Netflix taps Gullermo del Toro to direct ‘Pinocchio’ Kris Holt @krisholt Netflix is adding to its stable of Oscar-winning directors with Guillermo del Toro, who will take the reins on a stop-motion adaptation of the classic kids’ story Pinocchio. It’s the first time del Toro has directed an animated movie, and he will also write … Continue reading Netflix leads streaming services with six Oscars
By Mark Wilson February 15, 2023 With very little fanfare, Netflix has sunset a UX feature that was half a decade in development. As the Wall Street Journal reports, the company’s Surprise Me feature, which played a randomized movie or show with the click of a button, has been discontinued due to low use. … Continue reading Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
Both companies offer a lot of expertise, but ads could further alienate viewers. Nicole Farley on June 27, 2022 Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A … Continue reading Google, NBCUniversal duking it out to be Netflix adtech provider
