Category Archives: Strategy

How a Multichannel Strategy Leads to Growth for Online Businesses

Robert Gilbreath — October 30, 2017 Follow @Adomatica — October 30, 2017 Anyone new to the world of ecommerce knows that starting your own online store feels more like running a 7-Eleven in Hopkinsville, Kan., than running a store in the ever-busy “Mall of America.” Driving adequate (and targeted) traffic to your own store and … Continue reading How a Multichannel Strategy Leads to Growth for Online Businesses

The AREA Method: When a Good Strategy Is Not Enough

Cheryl Strauss Einhorn — August 18, 2017 Follow @CherylEinhorn — August 18, 2017 Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public … Continue reading The AREA Method: When a Good Strategy Is Not Enough

Technology and People Strategy

Burke Turner — June 26, 2017 Follow @weareatmosphere— June 26, 2017 Are there any holes in your people strategy? In today’s knowledge economy, where business relies on enabling talent to thrive, your people strategy must have the agenda of unlocking talent to deliver sustainable corporate growth. It’s about providing the right set of tools to … Continue reading Technology and People Strategy

How to Stalk Competition & Create an Unbeatable Strategy #Social

By Jessica Davis June 5th, 2017   With social media marketing, analytics tells you only part of the story. Without benchmarking, you’re in the dark about competition and how you’re faring against it. Competitive analysis will help you understand your hold over your market on social media and find ways to expand it. It will also … Continue reading How to Stalk Competition & Create an Unbeatable Strategy #Social

Lessons on How to Amass Power, Get Things Done, and Be Eaten Alive

Taylor Pearson — June 5, 2017 Follow @TaylorPearsonMe— June 5, 2017 Robert Moses may be the most influential historical figure you’ve never heard of. Moses was the master builder of New York. If you’ve ever set foot in a major city, he’s affected your life. He built more infrastructure than any individual in modern history. … Continue reading Lessons on How to Amass Power, Get Things Done, and Be Eaten Alive