August 24, 2025 This underused strategy can help with well-being BY Tracy Brower Youāve heard plenty of solutions for stress. From meditation and nature walks to cold therapy and yoga, the list is long. But a less well-known strategy can deliver some powerful results: storytelling. In fact, there is evidence that storytelling is good for your … Continue reading This underused strategy can help with well-being
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. Jon-Mikel Bailey on January 31, 2025 Marketing isnāt about tactics, tricks or tools ā itās about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Hereās how to shift your … Continue reading 5 ways to transition from tactical to strategic marketing
Are you spending too much time on tactical decisions? Learn the importance of a strategic focus to boost your team’s effectiveness. Ruben Ugarte on November 7, 2023 I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldnāt just adopt one type exclusively. My experience with … Continue reading Strategic vs. tactical decisions: How to find the right balance
IPG’s Acxiom Develops Strategy To Protect IP From ChatGPT by Laurie Sullivan @lauriesullivan, March 31, 2023 Acxiom CEO Chad Engelgau, who worked at Dell for more than a decade, sees generative artificial intelligence (AI) technology as transformative for advertising. He says the underlying technology must be understood to create benefits for marketers and brands, as well … Continue reading Acxiom CEO Develops Strategies To Protect Company IP Against ChatGPT
Preparing For 2023: Strategize Macro, Plan Micro by Elise Stieferman , December 9, 2022 The end of the year is both an exciting and anxiety-ridden time for marketers. Planning for the new year presents the opportunity for a fresh start, and yet thereās the sometimes-debilitating weight of not knowing where to begin. For a long … Continue reading Preparing For 2023: Strategize Macro, Plan Micro
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it. Nick Yang on November 7, 2022 In the current privacy-centric environment, traditional methods of marketing and analytics measurement are no longer viable. So the urgent question is, what are the key next steps brands should take to be … Continue reading Modeled behavior: A future-proofed new measurement strategy
Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization
Dave Wakeman November 24, 2021 allycatfoxtrot / Pixabay I try to set a good example for my clients by doing a lot of market research. This takes many forms that most of us can do with little trouble like ethnography, one-to-one conversations, small focus groups, and surveys. Over the last few years, Iāve noticed a … Continue reading 3 Signs You Donāt Have a Real Strategy
Natalie Ross July 29, 2021 Some of the most seasoned marketing executives have patted me on the head when Iāve emphasized the importance of digital brand strategy. āLet the experts in social media, etc., take care of it,ā they say. āNo need to mess around with new online toys and platforms that donāt concern us … Continue reading Where Strategy Begins
Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. āIn the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
