Tim MatthewsSeptember 17, 2015 Leads are the lifeblood of a startup. One common mistake made by startup marketing teams is ignoring leads that are not ready to pass to sales. These leads need to be nurtured – helped along – until they are ready. If you ignore them, you have wasted the money you spent … Continue reading Startup Essentials #8: Lead Nurturing And Progressive Profiling
Jean MoncrieffSeptember 15, 2015 It’s one of the questions that keeps budding entrepreneurs awake at night. In fact, the same question, in one form or another, keeps most entrepreneurs and business owners awake at night. Some are navigating the challenges that come with growth, some the changes in the competitive landscape, and others the changes … Continue reading How to Turn Your Startup into a Business?
Tim MatthewsSeptember 14, 2015 Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Building (or rebuilding) the right one takes a lot of effort. Here are some pointers on how you should conceive and plan your … Continue reading Startup Marketing Essentials: #7 How To Build A Great Website
Elizabeth DyrsmidAugust 30, 2015 If you are just starting out in business, figuring out how to get more clients and service them properly might seem very overwhelming. We have a strategy that can help you get to a scalable level of clients for your business while dodging some of the potholes that are typically part … Continue reading Why Your Start-Up Should Focus On One Special Client
Richard ShapiroAugust 20, 2015 Hope is a strong emotion. We always hope for the best. When your kids are born you have hope they will be healthy and live a long and happy life. Then they grow up and you hope their happiness will continue. If a relative or friend is diagnosed with an illness, … Continue reading Repeat Business Starts with Hope; 7 Suggestions for Fulfilling It
Tim MatthewsAugust 19, 2015 Many presentations are, well, not good. If you want to stand out among the other startups and gain more press attention, buzz, investor dollars, and early customers, good presentations can help a lot. And I’m not impressed by war stories about busy execs to create their slides ‘in the cab from … Continue reading Startup Marketing Essentials: #4 How To Create A Killer Presentation
Immanuel VinikasAugust 16, 2015 Maybe it’s just me. Maybe I was a freak occurrence in the freelancing world. But those first few years, I tried to handle every aspect of my business myself. Building a website, translating my website and business communication, administration, accountancy, creating marketing materials… everything. I thought I was going to save … Continue reading The One Thing I Wish I’d Known When I Started My Business
Solomon ThimothyAugust 14, 2015 Small, local business owners have a lot on their minds, especially when they’re just starting out their business. Time is limited and budgets are tight. All available time and energy is dedicated to being at the business and ensuring that everything goes smoothly. If you run a café that means you’re … Continue reading 5 Marketing Must-Haves for Local Businesses Just Starting Out
Zoe SentirmaiAugust 10, 2015 According to Shakespeare, ‘A rose by any other name would smell as sweet’. When it comes to naming your business or startup in a digital world, not any name will perform as sweet. Pre-90s, it was relatively easy to name a new business, with one golden rule providing guidance for those with … Continue reading A Rose By Any Other Name: How to Name Your Business or Startup
Richard SmithJuly 29, 2015 At some point, many of the expats staying out of their motherland wish to come back and settle home with a business, especially if they have been staying in a location with greater currency value. Who do not like to have everything under their control and be their own boss! Ideas … Continue reading 5 Steps to Set Up a Business
