Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy
Category Archives: Social Media Video
Social Video May Be Exploding, But Social Video Metrics Are Lagging
Arik Hanson — December 28, 2017 — December 28, 2017 This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend … Continue reading Social Video May Be Exploding, But Social Video Metrics Are Lagging
3 Must-Do Customizations For Your Social Video Posts
Lauren Barry — November 6, 2017 Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When … Continue reading 3 Must-Do Customizations For Your Social Video Posts