Catherine BrockJanuary 12, 2015 Social media polarizes marketers. There are those who believe, without question, that every business needs social media. And then there are those who argue that the ROI is tough to prove—which makes a full social strategy hard to justify. Amid these conflicting opinions, new business owners and marketers are struggling to … Continue reading Social Media Marketing: Should You Even Bother?
Catalin ZorziniJanuary 12, 2015 The first thing I say to every new ecommerce entrepreneur is you will need to invest time in setting up an analytics tool. While I would really recommend analytics tools to be the first tool any website owner should install on their site, there are certain features that make them an … Continue reading 7 Must Have Ecommerce Analytics Tools
Kathryn WheelerJanuary 11, 2015 A majority of people tend to follow fashion, hair, and makeup trends, whether it’s seasonally or yearly. Then there are people like me, who wear whatever they want, in any color, any time of the year – people who tend to ignore the “trends.” (Don’t get me wrong, I like fashion…but … Continue reading 2014 Typography Trends to Remember in 2015 [Infographic]
Business.comJanuary 10, 2015 You know those people who share anything and everything on Facebook? You can’t be one of those people because you own a business. And no matter what you share via social media, you will be judged by your customers, your employers, and possibly your investors too. Especially if your personal and company … Continue reading How to Balance Your Personal and Professional Identity on Social Media
Madeline BoehmerJanuary 10, 2015 Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make … Continue reading Top 5 Ways to Avoid Making a Rookie Social Media Mistake
Jesse AaroneJanuary 10, 2015 Social media has become a preferred and convenient method of attracting new customers for businesses across a wide variety of verticals. From those in retail to others in IT, the five biggest social media platforms — Facebook, Twitter, Instagram, LinkedIn and Pinterest — are still growing, and research indicates that almost … Continue reading How to Acquire New Customers with Social Media
Marc MillerJanuary 9, 2015 Know Your Stuff How do others know that you know your stuff? Where are the proof points? Where do you keep examples of your work? It is no longer acceptable to tell prospective employers that you accomplished X or Y—you need to demonstrate it. Building A Portfolio I used to think … Continue reading How Do I Know That You Know Your Stuff?
Zac JohnsonJanuary 9, 2015 With over a billion users spread across all of the major social networks, it would be ridiculous for any legitimate brand or company to not use them for lead generation — especially with Facebook and Twitter! Of all the social networks out there, Facebook is the most powerful and has been … Continue reading How to Use Social Media for Lead Generation
Kristen CurtissJanuary 9, 2015 When was the last time you were asked for your email address while purchasing a product or service? What about your Twitter handle? While it’s not uncommon for businesses to promote their own Twitter handle or other social media channels online or in-store, few businesses take the opportunity to ask customers … Continue reading 6 Reasons To Collect Twitter Handles At Check-Out
Jasmine HenryJanuary 9, 2015 Image source Does it ever feel like you’re struggling to gain any traction on Twitter? You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 … Continue reading 11 Tweet Writing Tips for a Quick Start [+Examples]
