Category Archives: Social Media Utilization

3 Fail-Proof Social Media Tactics For Amping Up Engagement

Tabitha Jean NaylorJanuary 26, 2015 It’s common knowledge that employing right social media tactics can make a huge difference for a small business. If you’re finding it hard to get people to engage with your small business on social media, maybe you don’t understand which tactics to try as it can be confusing considering the … Continue reading 3 Fail-Proof Social Media Tactics For Amping Up Engagement

What the BlackBerry Twitter Debacle Taught Us About Social Media

Helen NesterenkoJanuary 26, 2015 If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable That’s right, the phone manufacturer’s Tweet was sent via iPhone. As in, an … Continue reading What the BlackBerry Twitter Debacle Taught Us About Social Media

Top 6 Things You Need To Be Doing On Facebook to Increase Your Brand

Theo LevinsonJanuary 26, 2015 Here’s a good idea: stop trying to “get the word out.” If you think the only problem your brand is facing is visibility, then you’re wrong. Visibility is part of the problem. There are simply too many brands out there right now. In short; stop thinking of Facebook as an advertising … Continue reading Top 6 Things You Need To Be Doing On Facebook to Increase Your Brand

Two Major Roadblocks Inhibiting a Single Customer View

Reeyaz HamiraniJanuary 25, 2015 The growth of eCommerce, social networks, mobile, cloud infrastructure, and connected devices has created an avalanche of consumer identity data. With the wide variety of profiles being established across channels, marketers are struggling to handle the data-rich assets their efforts are generating. In fact, the IDC estimates that 80% of customer … Continue reading Two Major Roadblocks Inhibiting a Single Customer View

How to Build an Effective Executive Social Media Presence

Business.comJanuary 24, 2015 Cultivating an active, engaged and effective executive social media presence takes time and attention, which is why many senior executives are late to the social media game. However, as is the case with most endeavors, it’s easy to make time for activities that provide value. Here are some ways to get started … Continue reading How to Build an Effective Executive Social Media Presence