Dan StrattonApril 15, 2015 Over the past year, social selling has become a hot topic in many business conversations. Selling is no longer about being an interrupter – people don’t often appreciate cold calls that interrupt their lives and work schedules. Now, the emphasis is on identifying and nurturing relationships so you are there when … Continue reading Don’t Take Shortcuts with Social Selling
Category Archives: Social Media Utilization
Why Your Business Must Embrace Social Media Yesterday
Ian AltmanApril 11, 2015 For years I thought, “I don’t care about social media. My business isn’t one of ‘those’ businesses.” Maybe you’ve been thinking the same thing. Perhaps you decided to dip your toes in the water, but you’re certainly not going to make a serious investment. How would you calculate the ROI anyhow? … Continue reading Why Your Business Must Embrace Social Media Yesterday
Why You Should Run Paid Social Media Campaigns
Justin WilsonApril 11, 2015 I read a report from eMarketer earlier this week that explained that small and medium sized businesses rank social media as the second most effective marketing method; only their website was more effective. And the fact that social media is a powerful tool is not a shock, it has been the … Continue reading Why You Should Run Paid Social Media Campaigns
Social Media Quarterly Check-in
Penney FoxApril 10, 2015 What have you done? Can you believe it’s April already! It’s amazing how fast time goes. Remember when we were kids? It felt like it took FOR.EVER before my birthday would get here. And summer? Seriously, that felt like time was moving at the speed of a turtle. And now it’s … Continue reading Social Media Quarterly Check-in
Put Your Spin On Social Sharing
Amanda ClarkApril 9, 2015 Social sharing is at the heart of content marketing. When you create compelling content, you want your social media followers to share it—to become true ambassadors for your brand. Likewise, if you take seriously your role as a content curator, you’ll need to share the content of others, as well—other bloggers, … Continue reading Put Your Spin On Social Sharing
The One Formula You Need To Write Product Descriptions That Sell
Danielle MeadApril 7, 2015 Ecommerce manager and online store owners often ask about product descriptions. What should they say? How long should they be? What format is best? It’s no wonder they are worried — the quality of a product description can make or break a sale, especially if it doesn’t include the information a … Continue reading The One Formula You Need To Write Product Descriptions That Sell
Social Media Explained in Simple Math: Lessons Learned
Ruby RusineApril 5, 2015 Social media explained – in simple math is an attempt to simplify and demystify social media. Also, it is an attempt to debunk common practices and perception about it. These are fundamental and has not changed since I’ve been doing social media for 6+ years now. 1.) Social Media Awesomeness ratio … Continue reading Social Media Explained in Simple Math: Lessons Learned
Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence
Kelly ShepskoApril 4, 2015 Spring is finally in the air and while it took long enough for the northeast to warm up, we’re in the clear and are excited to get outside and enjoy some beautiful weather! I don’t know about you, but I’ve been itching to get back on my beach cruiser and enjoy … Continue reading Social Media Spring Cleaning: 4 Must-Haves for Managing Your Social Presence
You Don’t Know Me. Can I Get 30 mins?
Lincoln MurphyApril 3, 2015 Have you ever received an email that, maybe not in so many words, says “You Don’t Know Me. Can I Get 30 mins?” Out of the blue, you get an email from a salesperson, biz dev hustler, or startup founder you’ve never met or even heard of with a simple request for … Continue reading You Don’t Know Me. Can I Get 30 mins?
Dark Social Attribution in the Spotlight
Jordan ConApril 2, 2015 In the pre-social and pre-mobile world, attribution was pretty simple. Web analytics could tell you that a visit from search was from search, a visit from a link on nytimes.com was a referral from the New York Times website, etc. But today, when you look at your web analytics, an oversized … Continue reading Dark Social Attribution in the Spotlight
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