by Amity Kapadia April 14, 2016 Follow @amitykapadiaApril 14, 2016 Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies … Continue reading The Underused Power of Social Media That Will Increase Your ROI
Category Archives: Social Media Utilization
The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology
by Scott Aughtmon April 11, 2016 Follow @rampbusinessesApril 11, 2016 “I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a … Continue reading The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology
The Best Advice for Using Social Media With Your Business
by Camilla Bradley April 11, 2016 Follow @Cami11aBradleyApril 11, 2016 Social Media marketing has become a full time job and with good reason, it’s free and millions of people over the world are using it. Like anything it takes time to become successful on social media, but if you do it correctly and creatively you’ll … Continue reading The Best Advice for Using Social Media With Your Business
Your Employees’ Voice Really Matters on Social
by Olivier Choron April 10, 2016 Follow @purechannelappsApril 10, 2016 With Nielsen reporting that 92% of people trust recommendations from friends and family, there is no denying that word of mouth can be one of the most trusted and effective marketing methods for swaying buying decisions. Many businesses have tried to take advantage of this … Continue reading Your Employees’ Voice Really Matters on Social
Is Your Web Design Failing Your Video?
by Ben Amos April 8, 2016 Follow @engage_benApril 8, 2016 Truth: Online Video Keeps People on your Website (…when embedded correctly) If you’re on top of your game when it comes to your online presence then you know the importance of having a beautifully designed website. Customer expectations continue to change with their online experiences, … Continue reading Is Your Web Design Failing Your Video?
How Real Time Does Real-Time Social Media Have To Be?
by Brooke B. Sellas April 7, 2016 Follow @madSMscientistApril 7, 2016 The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or business? And if we’re not able to be “on” … Continue reading How Real Time Does Real-Time Social Media Have To Be?
4 Ways to Use Social Media Beyond Marketing
by Dhariana Lozano April 6, 2016 Follow @DhariLoApril 6, 2016 Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? Because as social media marketers, we are one of the first points of contact … Continue reading 4 Ways to Use Social Media Beyond Marketing
11 Effective Ways to Use Social Media to Promote Your Content
by Alex Barca April 5, 2016April 5, 2016 You’ve spent hours researching, analyzing, and finally creating compelling content to help you reach whatever content marketing objective you have. Just like authors who write a book, you’ll probably need to spend just as much, if not more time promoting your content than actually writing it. And … Continue reading 11 Effective Ways to Use Social Media to Promote Your Content
The Roadmap to a Perfect Social Media Post
by Albane Flamant March 29, 2016March 29, 2016 What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over 750,000 retweets. Using Talkwalker’s social media analytics, we looked at a year’s worth of social messaging to determine what works best on Twitter and Facebook to get netizens … Continue reading The Roadmap to a Perfect Social Media Post
Millennials Love User-Generated Content [Infographic]
by Louis Foong March 29, 2016 Follow @thealeagroupMarch 29, 2016 In the very near future, millennials (ages 18-36) will have the greatest combined purchasing power in history. Connecting with the group, however, will require some fresh approaches and new tactics. Millennials don’t respond to traditional media in the same way that other groups do. They … Continue reading Millennials Love User-Generated Content [Infographic]
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