Category Archives: Social Media Utilization

5 Ways to Reflect Company Culture Through Social Media

by Holly Wade July 10, 2016 Follow @GrJobInterviewJuly 10, 2016 Social media reigns supreme in everyday life and in business – it’s just the truth. Your organization’s online community is a group of people who carefully watch your every move through social media. They do it because they care (otherwise they wouldn’t follow you), and … Continue reading 5 Ways to Reflect Company Culture Through Social Media

The Surprising Value of Social Media for Investor Relations

by William Comcowich July 8, 2016 Follow @CyberAlertJuly 8, 2016 Social media clearly offers PR and marketing benefits. So why aren’t investor relations (IR) specialists taking advantage of social media to a greater extent? Most corporate investor relations practitioners polled in the National Investor Relations 2016 Social Media for Investor Relations Survey, 72 percent to … Continue reading The Surprising Value of Social Media for Investor Relations

6 Social Media Concepts You Can Work Into Your Business’s Everyday Processes

by Dan Steiner July 8, 2016 Follow @danlsteinerJuly 8, 2016 Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The … Continue reading 6 Social Media Concepts You Can Work Into Your Business’s Everyday Processes

SocialPro 2016 recap: What Your Social Data Should Be Teaching You

Are you getting the most out of your social data? Columnist Benjamin Spiegel summarizes a SocialPro session that included some surprising data-driven findings. Benjamin Spiegel on July 8, 2016 at 9:39 am I had the pleasure of attending Chris Kerns’s session on “What Your Social Data Should Be Teaching You” at Marketing Land’s SocialPro 2016 … Continue reading SocialPro 2016 recap: What Your Social Data Should Be Teaching You

The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others

by Erika Dickstein July 1, 2016 Follow @springinsightJuly 1, 2016 Have you ever spotted a super cute top hanging in a storefront window only to walk by that same window day after day without setting foot in the store? Maybe the top is a little pricey or too heavy for the warm weather your area … Continue reading The Business of the Brain on the Internet: How to Tactfully Use Emotions to Influence Others

Social Media for Startups: Competition, Knowledge and Budget

by Chitraparna Sinha July 1, 2016 Follow @chitraparnaJuly 1, 2016 According to the GEM Global Report, 3 businesses are launched every second! Unbelievable? Check out the visualization of startup births and death in “real-time’ here. The numbers are unbelievable and staggering. With the rising number of startup ventures, formulating and executing effective social media exposure … Continue reading Social Media for Startups: Competition, Knowledge and Budget