by Aashish Sharma Follow @ineedseoOctober 10, 2016 Most people have probably wondered what it could have on their business if they suddenly got the recommendations of a great name. And if you did not ask that question, you should do it. Really. And not necessarily for the reasons you think! Apparently, brands have sought the … Continue reading How Influencers Are Redefining the Landscape of Social Media
by Christopher AustinOctober 10, 2016 Some may call email marketing outdated, that it has already been surpassed by better online channels, specifically, social media. Fortunately, that’s simply untrue. Email marketing continues to serve as one of the strongest assets in an online campaign, even if the best approaches and rules evolve as the world around … Continue reading Why to Integrate Social Media Channels With Email Marketing
by Jane Binnion Follow @janebinnionOctober 9, 2016 A little while ago I did a little (totally non-scientific) experiment and set myself a 2-week challenge on Twitter. I trained in social media in 2010 after a career in youth and community work because I could see very clearly that this was a communication revolution and I … Continue reading On a Mission to Put the Social Back into Social Media
by Jon DicksonOctober 6, 2016 Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting … Continue reading 3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over
by Larisa Bedgood Follow @https://twitter.com/DataMentorsOctober 5, 2016 Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands. … Continue reading Email Marketing: Still the Giant of Digital Marketing
by Jonny Rosen Follow @ohjonnyOctober 5, 2016 If you start creating a list of everything you need to do for a successful social media campaign, you may end up with a “list” that looks more like a book. Even if you stick to the most popular social media sites, you would still be looking at … Continue reading Prioritizing Your Social Media To-Do List
by John HaydonOctober 4, 2016 You just got a notification of a new donation, and are ready to break out the bottle of champagne. Congratulations! The fact that someone made a financial commitment to your organization is extremely rare and precious. But how will you keep them coming back? This is the constant challenge of … Continue reading How to Create a Welcome Series for New Donors
by Malinda Wilkinson Follow @MalindaWilkOctober 4, 2016 A quick guide to getting the right image size for the right social network Photo uploads on Facebook alone, total 300 million (Gizmodo). And Facebook isn’t the only social media channel for image sharing. The Instagram community, specifically dedicated to photo sharing, has grown to more than 500 … Continue reading How to Ensure Your Social Media Images Fit Like a Well-Tailored Suit
by Kirstin Liebhardt Follow @onlinenewsroomOctober 4, 2016 Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing. Did you know social media can also help with … Continue reading 3 Reasons Your News Needs Social Media
Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them. Maggie Malek on October 3, 2016 As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics … Continue reading Tackling social media myths
