Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire – the folks that help businesses distribute their press releases around the world –  published one of the most helpful guides we’ve seen in quite some time. The … Continue reading Understanding Social Media Best Practices for Publicly Held Companies →

By Jayson DeMers Having a presence on top social media sites has become a necessity, as opposed to a luxury, for businesses in most industries. In addition to simply generating leads, social networks keep businesses connected with their audience and help nurture relationships. When launching a social media marketing campaign, there are two main paths … Continue reading Social Media Marketing: Should You Hire an Agency or Keep it In-House? →