I was never a true believer in the power of social media until the High Park Fire in 2012. When the fire broke out, not only were the images broadcast on television across the country, but photos of the fire, smoke and devastation were all over social sites. I don’t think any post was done … Continue reading Column: Don’t let social media steal your message
Category Archives: Social Media Utilization
Social Media Analytics Funnel
The funnel has been for a while used as a good solid structure in marketing strategies for several years. You will frequently notice of the keywords for instance , “purchase funnel” or possibly “sales funnel” getting used to present the various kinds of tiers of manners persons carry out when making a purchase. This has … Continue reading Social Media Analytics Funnel
How to live tweet an event: 7 best practices
From a conference, to an awards show, to an unexpected news event, here are 7 ways to make your Twitter presence count. iStockphoto/zakokor Forget the watercooler. Twitter’s become the place where people congregate to dispense with the old, “hey, did ya hear?” Except, instead of waiting until break time the next day, the conversation … Continue reading How to live tweet an event: 7 best practices
5 Pinterest Tips for Small Business Owners
Online pinboard site Pinterest reportedly has more than 70 million users – expert Danny Maloney says small businesses in almost any industry can use the platform to connect with customers. Maloney, the CEO of Pinterest analytics and marketing firm Tailwind, says despite Pinterest’s reputation as a go-to site for women-focused topics like fashion, food … Continue reading 5 Pinterest Tips for Small Business Owners
How to Generate Qualified Leadds with Facebook Advertising
Is your business looking for leads? Are you hearing quotes of 40 to 60 dollars (or more!?) per qualified lead? Have you considered using Facebook Ads for lead generation? You should. And this article will tell you how. In fact, I’ll give you some tips and strategies that can earn you some of the cheapest … Continue reading How to Generate Qualified Leadds with Facebook Advertising
5 “INfluencers” All Marketers Should Follow
@LinkHumans Though it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major movers and shakers in various industries to post valuable content directly on the … Continue reading 5 “INfluencers” All Marketers Should Follow
Content Marketing: How to Create a Socially Shareable Company Blog
These days, most businesses realize the importance of content marketing. However, given the dismal state of many business blogs, it’s also readily apparent that while the majority of organizations have a vague idea of the necessity of inbound marketing, there are still many that have absolutely no clue as to how to successfully implement it. … Continue reading Content Marketing: How to Create a Socially Shareable Company Blog
Social Media: WhatsApp is down
How much impact does whatsapp make when it comes to generate traffic? By Sambit Satpathy on Feb 23, 2014 at 12:24 AM Messaging service WhatsApp is down and for the past half hour or so users haven’t been able to send messages. The company has confirmed to BGR India that the service is indeed facing some issues and they are … Continue reading Social Media: WhatsApp is down
Social Media – Information on Social Media Marketing
Since its rapid expansion in the 1990s, the Internet has certainly been a roller coaster existence of crazy. Predictions doomsday Y2K bubble bursts the dotcom boom, the flood of websites from GeoCities to the emergence of Napster and the rampant piracy of music downloading, and then, of course, the formidable foursome Google, Wikipedia, Facebook and … Continue reading Social Media – Information on Social Media Marketing
The Seven Deadly Sins of Social Media Marketing
In the world of digital media, Dante’s seventh circle of hell is reserved for businesses that fail to fully understand the power of social media. Companies eager to benefit from social media campaigns, but lured by the temptations of the seven cardinal sins can encounter scathing negative attention and PR disasters. I spoke with Apurva … Continue reading The Seven Deadly Sins of Social Media Marketing
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