Like all new technology, social media changes fast. Very fast. Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job. It would be nice if all of the platforms used the exact same dimensions and … Continue reading The Ridiculously Exhaustive Social Media Dimensions Blueprint [Infographic]
Category Archives: Social Media Utilization
How to Use the Power of Hashtags in Your Social Media Marketing
In case you hadn’t noticed, the hashtag has pretty much taken over social media. With sites like Twitter, Facebook, Tumblr, and Instagram all using this format to organize content, it should be clear that this once forgotten character on the keyboard has finally made the big time. According to some research by Buddy Media (and … Continue reading How to Use the Power of Hashtags in Your Social Media Marketing
Op-Ed: Stop wasting time! Turn your social media posts into real traffic
As you work up to high-concept, artistic, “Big Brand” content, take time to create the ground level content that will convert your social media traffic into REAL traffic. “Instagram envy” is a phrase used by social media and pop culture analysts alike to describe a peculiar phenomenon that’s afflicting our psyches. It’s the desire — … Continue reading Op-Ed: Stop wasting time! Turn your social media posts into real traffic
LiNC 14 social media conference: five key takeaways
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week. The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways
4 Things Marketers May Not Know About Social Media Marketing
I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I’m Donald Duck. Translation: Don’t believe anyone who says they know everything about social media. Ever. Why? For the simple reason … Continue reading 4 Things Marketers May Not Know About Social Media Marketing
How To Use the Psychology Of Social Proof To Your Advantage
From FOMO and “liking,” the more subtle ways we participate and relate to content online can be used for marketing to the psychology of your audience. By Ed Hallen A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that … Continue reading How To Use the Psychology Of Social Proof To Your Advantage
Social Media Lead Generation: Opening the Gate for Gated Content
Gated content is a term that isn’t heard very often, but everyone knows what it is. For instance, think of Pardot’s whitepaper download form: it asks for your name, company, and email before it allows you a copy of their whitepaper. The key here, of course, is obtaining your email, an easy and surefire way … Continue reading Social Media Lead Generation: Opening the Gate for Gated Content
How Instagrammable Is Instagram For Your Small Business?
While it’s often been said, “a picture’s worth a 1000 words,” none of the current crop of social networks have given as much credence to that sentiment as Instagram. Yet, on the same token, can a platform (which is almost 100-percent mobile-based) really benefit those in small businesses saddled to their computers, working on the … Continue reading How Instagrammable Is Instagram For Your Small Business?
How to Design & Create Amazing Facebook Landing Pages
Have you and your business maximized the potential of the Facebook platform with a Facebook Landing Page? This article will discuss why a Facebook Landing Page is becoming increasingly essential, how to create a Facebook Landing Page and give you the 5 essential parts of an optimized landing page. Let’s get started! How to Create … Continue reading How to Design & Create Amazing Facebook Landing Pages
Powerful Tips On Harnessing The Right Social Media Platforms Released In New Social Media Marketing Snapshot
Snapshot by Fannit.com Fannit.com releases a new article detailing the strengths of the top six social media platforms and how each one should be used to bolster business marketing campaigns Seattle, WA (PRWEB) April 05, 2014 “As the creative use of social media networks continues to expand, there’s never been a better time for businesses … Continue reading Powerful Tips On Harnessing The Right Social Media Platforms Released In New Social Media Marketing Snapshot
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