Category Archives: Social Media Utilization

4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media

Social Media Utilization

Brian Holdsworth November 24, 2014 Why is it that some social media pages have thousands of followers, while others struggle to get 30. We are constantly asking questions like this to improve our content and more effectively engage our audience.  Although we admit we are not super stars in the social media world, we have … Continue reading 4 Tips for Managing Your Social Media Page – Engaging an Audience on Social Media →

8 Ways E-Commerce Businesses Can Use Pinterest to Their Advantage

Social Media Utilization

Young Entrepreneur Council November 23, 2014 What is one way e–commerce businesses can glean useful customer/market information via Pinterest? 1. Describe With Detail Often you’ll see Pinterest accounts that are done in such haste that they don’t even bother adding descriptions to their pins. This is the most blatant way a company can say, “I … Continue reading 8 Ways E-Commerce Businesses Can Use Pinterest to Their Advantage →

How to Target Different Generations by Identity on Social Media

Social Media Utilization

Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media →

12 Ways to Use Social Media to Prepare for Your Launch

Social Media Utilization

Young Entrepreneur Council November 22, 2014 How should you go about building up your social media presence prior to a big event or launch? 1. Add Exclusivity and Teasers I find that often creating an early VIP program works wonders. You should share behind-the-scenes screenshots and information while allowing a certain group of loyal fans … Continue reading 12 Ways to Use Social Media to Prepare for Your Launch →

It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media

Social Media Utilization

  Angela Hausman, PhD November 22, 2014   Conversion is the end zone in marketing. Not just getting folks to buy your product, but speeding them on their buying journey by signing up for your mailing list, downloading your white paper, or going to a webinar. Don’t believe me? According to Hubspot research, 13% of … Continue reading It’s All About the Click: Traditional Media Versus Digital Media Versus Social Media →

To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

Social Media Utilization

Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool →

Paid Social Media – Is It Worth Promoting Posts on Facebook?

Social Media Utilization

Owen Radford November 21, 2014 Lots of brands are using Promoted Posts to engage with fans on Facebook. Social media isn’t just about engagement though, it’s also about optimisation and using analytics to really foster success. In 2012 when Facebook first launched Promoted Posts, there was uproar as companies complained that to reach fans they … Continue reading Paid Social Media – Is It Worth Promoting Posts on Facebook? →

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