Lukas Hardonk November 28, 2014 Nothing is more painful than arriving on the social media page of a business or its owner and seeing nothing but brand promotion. Viewing the same content is boring and redundant. Having an online presence beyond that of a website is crucial to any marketing campaign. That online presence, … Continue reading Social Media Success: The Secret for a Small Business
Category Archives: Social Media Utilization
5 Useful Tips To Safeguard Your Online Reputation
Vatsala Pisharody November 28, 2014 Painstakingly you build up the reputation of your business and all it takes is just one negative comment to bring it crashing down. Often, businesses wait till some negative publicity crops up and then take efforts to mend it. But why let things come to that! Put in remedial efforts … Continue reading 5 Useful Tips To Safeguard Your Online Reputation
The #1 Facebook Post Mistake Every Brand Should Avoid
Shelley Pringle November 27, 2014 People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring … Continue reading The #1 Facebook Post Mistake Every Brand Should Avoid
10 Ways To Avoid Social Media Perfectionism
Carol Stephen November 27, 2014 Lately I’ve been running into a few people who are such perfectionists about their social media that they believe everything has to be perfect before they can make a single tweet. They listen in on conversations, don’t participate in tweetchats, and endlessly wring their hands over posts. Meantime, their social … Continue reading 10 Ways To Avoid Social Media Perfectionism
Are Your Followers Muting Your Business on Twitter?
Stephanie Jones November 27, 2014 The mute button is a beautiful thing. It can help you quiet your TV when you’d rather not listen to Vern Lundquist’s hackneyed commentary on your favorite college football team. If you’re on a conference call, the mute function on your phone can cut down on interference when … Continue reading Are Your Followers Muting Your Business on Twitter?
Dear Santa: A Social Media Professional’s Wish List
Mandy Edwards November 27, 2014 My daughters have started to make their Christmas wish lists. Actually, they started back during the summer. Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past … Continue reading Dear Santa: A Social Media Professional’s Wish List
Uncovering The Capabilities Of Social Media Market Research
James Lovejoy November 27, 2014 Historically, brands have often performed market research with the aim that their strategic decisions could be based off more than just instinct. They’ve commissioned focus groups, consumer surveys or psychology experiments to answer a specific question that will help inform their choices. Each research technique bears its own benefits … Continue reading Uncovering The Capabilities Of Social Media Market Research
Which Social Communities Are Worth Your Time?
Fernando Cuscuela November 26, 2014 Taking a Deeper Dive into the Top Social Networks to Maximize Social Media ROI Frustrated because you have created accounts on all social media platforms but are not getting enough consumer outreach? Navigating through various social media platforms can be a challenging task, especially with each medium offering different … Continue reading Which Social Communities Are Worth Your Time?
4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Amber Cebull November 26, 2014 Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some … Continue reading 4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Social Networking vs. Social Advertising
Megan Brenig November 26, 2014 Oh hello, I’m glad you stopped by. How is your day going so far? Isn’t it nice to be conversational? The vast digital realm allows brands and consumers to form personal connections with each other literally at the click of a button. When we as marketers evaluate platforms like Facebook, … Continue reading Social Networking vs. Social Advertising
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What’s Your Plan for Winning?
