Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
Laura Donovan — November 15, 2017 Follow @thewordpro — November 15, 2017 Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large. At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash … Continue reading The Psychology of Social Media
Naser Alubaidi — November 7, 2017 — November 7, 2017 Any experienced online marketer or website creator knows that social media is not just a place to interact with people and have fun. It can be a constant source of leads if it is used well. Unfortunately, there are those who do not know how … Continue reading How to Convert Social Media Followers to Paying Customers
Seleah Gardiner — November 5, 2017 geralt / Pixabay New York Times best-selling internet entrepreneur, Jay Baer calls social customer service a “spectator sport.” That’s because, on social media, your customers are always watching. In some cases, they’re literally sitting back and waiting for fireworks. If a customer complains, will you respond? If so, … Continue reading With Social Care, No Response is the Worst Response
Bob Woods — November 2, 2017 Follow @bobwoods — November 2, 2017 If you’re in sales, you likely know what the typical sales funnel is and looks like. For those who don’t, it refers to the buying process that salespeople and companies lead prospects through when those people are buying products or services. Typically, a … Continue reading Use the Engagement Funnel for Social Selling
Carol Stephen — October 20, 2017 Follow @Carol_Stephen — October 20, 2017 How to Succeed with Social Media During the Holidays Embrace the Holidays Don’t be one of those people who believes that no business gets done during the holidays. People do business with those they know, like, and trust. So this is your big … Continue reading How to Succeed with Social Media During the Holidays
Patrick Whatman — October 17, 2017 Follow @mrwhatman — October 17, 2017 We all have that friend who refused to join Twitter, doesn’t update LinkedIn, and deleted their Facebook account. They’ve decided that social media just isn’t for them, and they don’t care that the rest of the world doesn’t agree. They’re not listening. That’s … Continue reading A Beginner’s Guide to Social Listening
Janet Church — October 6, 2017 Follow @JanetChurch — October 6, 2017 StartupStockPhotos / Pixabay To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated … Continue reading Why Monitoring Employee Social Media Accounts Protects Your Brand
Patrick Gillooly — September 19, 2017 — September 19, 2017 Resources — especially your time — are precious commodities when you’re a small business owner. When push comes to shove, you can’t afford to spend time on anything that doesn’t directly benefit your bottom line and grow your business. This is why many businesses don’t … Continue reading 3 Ways Social Media Can Help You Grow Your Business
Emily Sidley — September 18, 2017 Follow @EmilySidleyPR — September 18, 2017 geralt / Pixabay Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business (source: Hubspot), so it’s not surprising that so many companies are ready to invest in social channels as a … Continue reading How to Hire a Social Media Partner: 15 Questions to Ask
