by Jean Templin July 7, 2016July 7, 2016 Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the words ‘eye-tracking’ or ‘visual … Continue reading Visual Engagement Metrics: Your Optimization Secret Weapon
by Julie Chomiak July 7, 2016July 7, 2016 The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and … Continue reading Want to Increase Social Media Engagement? Try Fewer, Higher Quality Interactions
by Dhariana Lozano July 5, 2016 Follow @DhariLoJuly 5, 2016 Engagement is one of the most sought after metrics in social media marketing. There is no point to putting so much time and effort into creating content and publishing it online if no one is going to see it. Without engagement, your social media is … Continue reading 8 Ways to Trigger Engagement on Social Media for Your Business
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Do you have questions about how to manage your social media accounts? Are you feeling overwhelmed by social and are not sure where start — or what tools you should use to manage your accounts? Do you need to create a social media strategy? Keep … Continue reading Social Media 101: How to Strategically Manage Your Social Media Accounts
Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. Jordan Kasteler on June 21, 2016 at 10:00 am It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping … Continue reading 10 ways to increase your social media engagement like never before
by Olivier Choron June 10, 2016 Follow @purechannelappsJune 10, 2016 There is no denying that your channel partners see social media as extremely valuable for increasing their overall online presence. The questions we need to ask ourselves are multiple; Are your channel partners really equipped to manage it effectively? And are you, the vendor, providing … Continue reading Social Media Through the Eyes of Channel Partners
by Karen Repoli June 6, 2016 Follow @karenrepoliJune 6, 2016 Engagement is necessary for a successful content marketing campaign. Some marketers see social media as a platform for widening the audience for their content. It’s all about how many “eyeballs” they can get. However, the smart marketer knows that social networking is not a one-way … Continue reading Improve Engagement by Monitoring Social Media Platforms
by Tamar Frumkin May 16, 2016 Follow @tamarushMay 16, 2016 Despite the many benefits of using social media for business, brands still get a bit anxious about the potential for customers to use their social media channels as a platform to publicly blast every mistake made, essentially airing out all dirty laundry right in front … Continue reading How to Turn Social Media Complaints into Your Company’s Biggest Asset
by Luana Spinetti May 15, 2016 Follow @LuanaTFMay 15, 2016 In November 2014, my starter guide for SMM managers went online here at WHSR to help you create a strategy for all the major social media outlets and then some more (including forums). What that guide lacked – and rightfully so, as that was not … Continue reading Social Media and Blog Metrics for Business – Analyzing User Interaction to Boost Engagement
by Jenni Boyd May 13, 2016May 13, 2016 For anyone who has managed a business social media account, measuring engagement is nothing new. Yet, often, the only two types of engagement that we really measure or care about is reach and “likes.” It’s time to measure the engagement that actually matters. Wondering what other types … Continue reading 5 Types Of Engagement That Matter More Than Likes
