Category Archives: Snapchat Marketing

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016   Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers

11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential

by Young Entrepreneur Council Follow @YECAugust 30, 2016 What is your company doing to take advantage of Snapchat’s marketing potential and why? 1. Sponsor Geofilters at Area Networking Events As a storytelling agency, we’ve used the platform to help others broadcast their message by sponsoring Geofilters at networking events. The filters are super easy for … Continue reading 11 Ways Your Business Can Take Advantage of Snapchat’s Marketing Potential

8 Spectacular Snapchat Marketing Strategies to Grow Your Business

by Carlo PacisAugust 15, 2016 Are you looking to grow your business? Have you made Snapchat a part of your social media marketing strategy? Between 2015 and 2016, Snapchat’s monthly active users doubled from 100 million to 200 million users, showing significantly faster growth than Facebook, Instagram, and Twitter. With an overwhelming 75% of these … Continue reading 8 Spectacular Snapchat Marketing Strategies to Grow Your Business

10 Surprising Snapchat Secrets Every Marketer Should Know

by Nicholas Boodram June 8, 2016June 8, 2016 You’re afraid that they’ve moved on. Aren’t you? Your engagement on other platforms isn’t growing and you’re worried that your tribe is converging somewhere else. Their attention is on Snapchat and you know it. But you’re also aware that you don’t know enough about the app to … Continue reading 10 Surprising Snapchat Secrets Every Marketer Should Know