Category Archives: Snapchat Business

Everything You Need to Know About Snapchat and Teens

Eric DahanOctober 10, 2015 It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being … Continue reading Everything You Need to Know About Snapchat and Teens

Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising

Snapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people’s privacy. Martin Beck on June 22, 2015 Snapchat CEO Evan Spiegel continued his Snapchat-ads-are-better campaign today in France. Spiegel, the 25-year-old founder of the social messaging network, speaking during a keynote interview at … Continue reading Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising

An Intro to Snapchat (And 6 Ways to Use It for Your Business)

Kim SpeierMarch 23, 2015 Without a doubt, Snapchat is the medium of the millennials, with 71% of its users under the age of 25. There are over 100 million active users and over 400 million “Snaps” sent every day, and these numbers are increasing rapidly. Even if your company doesn’t specifically target teens and twentysomethings, … Continue reading An Intro to Snapchat (And 6 Ways to Use It for Your Business)