Leslie Truex December 21, 2014 In January 2015, my business will turn 17 years old. That’s not a record. Many businesses have been around for over 100 years. But my business is web-based, and in Internet years, 17 is a long time. In fact, my website is older than Google. Over those 17 years, … Continue reading Will Your Business Survive Over Time?
Julie Murphy December 20, 2014 With 2014 coming to a close and the New Year right around the corner, you’re probably already looking ahead and thinking of ways to do more business in 2015. Here at Constant Contact, we’re committed to helping small businesses succeed. And that’s why each year we take a look … Continue reading 4 Small Business Marketing Predictions for 2015
David Kiger December 19, 2014 There is much wisdom to be gained from the Grinch. It’s that time of year when Dr. Seuss’ iconic character is frequently on TV, in the all-time classic 1966 cartoon How the Grinch Stole Christmas. And his annual re-emergence got us to thinking about some of his character traits. … Continue reading Business Lessons from the Grinch
Rachel Krug December 18, 2014 As a small business owner, there’s probably a long list of questions you’d like to have answers to. This might include: Who are our customers? What are their characteristics? What do they really want? How did they hear about our business? Why are they loyal to our business? You … Continue reading 6 Critical Mistakes That Could Ruin Your Survey Results
Terry Winters December 18, 2014 As the holidays approach, you may be wondering whether to close your business or stay open. During the initial growing years, many small business owners mistakenly keep the doors open during holidays in the hope of getting ahead of their competition or fear of losing customers. However, experts advise … Continue reading Holiday Shut Down: Should You Pause or Keep Going?
Jen Phillips April December 18, 2014 The Dirty Reality About Facebook for the Typical SMB Back in 2007 when Facebook (FB) first started gaining traction with the mainstream America, there were “Fan” pages. Most users interacted using their personal profiles without any thought of business. However, as users (and FB) matured, more businesses realized … Continue reading The Dirty Reality About Facebook for the Typical Small Business Owner
Jen Phillips April December 17, 2014 You Can Have Small Business Social Media Success- Here’s How If you’re tired of spinning your wheels in the social media landscape, if you’re confused about how to make it work for your business, if you think you have to sign up everywhere. Take a deep breath. You … Continue reading 7 Steps for Small Business Social Media Success
Shira Anderson December 16, 2014 Recently, mobile technology and small and mid-size businesses (SMBs) have been heralded the perfect match. But only a few years ago, this would have sounded completely counterintuitive. So what happened? With the advent of new platform technology and new business models, the days of mobile’s prohibitive technological and cost … Continue reading 5 Ways Mobile Levels the Playing Field for SMBs
David Goldin December 15, 2014 If retailers think of the year as a track meet, then the holiday months are the final straightaway. Leading up to the holiday rush, small, independent retailers need to be doing everything they can to prepare for the busiest time of the year and while there are countless ways … Continue reading How Retailers Can Win the Holiday Season
John W Hayes December 15, 2014 If you work on the high street, you won’t need reminding that traditional, bricks and mortar retail hasn’t had an easy go of it in recent years. During turbulent economic times, barely a week went by without breaking news of another major high street multiple facing catastrophic failure. … Continue reading What Real World Businesses Can Learn from the Internet
