Vishaal DuttaJuly 2, 2015 One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often determine whether a company will survive … Continue reading How Small Businesses Can Navigate the Online Marketing Maze
Suzanne HoenigJune 29, 2015 Sure, you’ve missed out on some stuff, but it’s still early days. With social media, the pace of change has been breathtaking. But with the increasing adoption of mobile, devices, and smartphones; virtual reality; augmented reality; artificial intelligence; tectonic shifts in social norms around things like the sharing economy and creative … Continue reading Should Your Small Business Bother With Social Media?
Dorien Morin-van DamJune 25, 2015 Business 101 – How to get through your first year in business! The answer to that question is fairly simple. You get through your first year in business with a comprehensive business plan and a lot of sweat and hard work! There IS no magic bullet, no secret sauce, no … Continue reading 5 Local Marketing Ideas for Small Budgets That Are Guaranteed To Make a Big Splash
Scott BarnettJune 25, 2015 I had the opportunity to hear a talk with Jim Brady from Billy Penn presented at the LION Publishers conference recently. One of his big thoughts is “It’s awesome to be small.” His focus was on hyperlocal publishers competing against the large national publishers. Jim suggested that instead of the limitations … Continue reading 5 Reasons Why It’s Awesome To Be A Small Business
Jackie NagelJune 25, 2015 It’s a rare business owner that doesn’t want to grow their business in some fashion. Unfortunately, most small business owners are so busy working “in” their business that it’s difficult to identify indicators of diminished growth…until the lack of growth creates a major pain point in the business. To win at … Continue reading 10 Signs You Need A Growth Strategy For Your Small Business
Bill WallsJune 25, 2015 How Is Tiger Woods Golf Game like Running A Small Business? You may be thinking…what on earth is this guy talking about? Tiger Woods playing golf and running a small business? What’s next, comparing Alex Rodriquez and Hank Aaron! C’mon! But if you stay with me for a moment, I’ll outline … Continue reading How Is Tiger Woods Golf Game Like Running A Small Business?
Ryan ScottJune 22, 2015 Public relations firm Edelman has released an annual global survey on trust for the past 14 years, providing a snapshot for how people view governments, leaders, institutions and other entities across the world. For its recently released 2015 Trust Barometer, Edelman processed feedback from 33,000 respondents in 27 countries, and one … Continue reading Why People Don’t Trust Your Company
Richard KirbyJune 22, 2015 In my last post titled Big Revenues for Small Businesses, we considered the need for an organized sales function to drive revenue growth and allow the owner/entrepreneur to gain back critical time for general management activities…and possibly work/life balance improvements. So, let’s assume you have your sales function well organized and … Continue reading Cash Is King In Small Business
Maddy OsmanJune 19, 2015 I recently discovered how fun and useful Twitter Chats can be from a business perspective. Twitter Chats might be the most underappreciated small business marketing and outreach tool. They give businesses a free, regularly-occurring way to network with industry influencers. This is the first time I’ve really dabbled with them. I … Continue reading How Do Twitter Chats Work For Small Business?
Steve HammJune 18, 2015 The small business is a vibrant part of the American economy. At the same time, it faces challenges. As noted by the Small Business Administration (SBA), the first quarter of 2014 saw 382,000 new small businesses open their doors. Concurrently, 364,000 closed. While it is impossible to define what caused the … Continue reading Internet Marketing Services for Small Businesses Level the Playing Field
