Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis
Jared Cornell June 23, 2020 Tumisu / Pixabay When it comes to the business scales, the small and medium businesses or SMBs showcase a more challenging and risky business landscape. While the world continues to be a place where successful entrepreneurs are leaving their mark on the business fraternity, the list of businesses that failed … Continue reading 25 Free Small Business Tools to Help Grow Your Small Business
Jennifer Davis — June 3, 2020 Boosts brand awareness and name recognition Saves time and money in the long run Builds your brand’s visual identity Boosts employee morale, pride and productivity Makes you stand out from the competition Reinforces professionalism Improves the readability, structuring and presentation of heavy content Builds trust and credibility Has the … Continue reading 10 Ways Graphic Design Benefits Your Small Business
Barry Roos — May 27, 2020 After the pandemic, a lot of things will go back to normal for small businesses. But, some things will remain changed forever. Here are five things that I think will change permanently for small business websites around the globe. No Companies Without Websites After The Pandemic There will no … Continue reading 5 Things That Will Change Forever For Small Business Websites
Sandra Hess — May 12, 2020 katielwhite91 / Pixabay Common Assessment Implementation Challenges for Small and Medium-Sized Businesses Employees are the lifeblood of an organization. However, when it comes to small business hiring, the impact of one employee – whether positive or negative – resonates with the entire organization, including co-workers, managers, and owners. Best-in-class … Continue reading 3 Challenges of Implementing Assessments in Small Business Hiring
Alice Corner — May 4, 2020 mohamed_hassan / Pixabay Have you ever heard the phrase “show, don’t tell”? Well that phrase is the exact reason that YouTube is the secret to your branding success. Branding for small businesses revolves around two trains of thought. One is that your brand should be representative of who you … Continue reading YouTube is the Secret Branding Tool Your Small Business Needs
Working from home has been a boon to the attention economy, but understand that it will not last. Chris Elwell on May 1, 2020 Across industries, producers of “virtual events” are reporting stunning rates of attendance and engagement. Let’s face it. The NFL draft typically gets good ratings, but this year experienced audience increases of … Continue reading Enjoy the attention glut while it lasts
Alice Corner — May 1, 2020 TheDigitalArtist / Pixabay When you run a small business it’s easy to want to focus on the big things. Things that will impact your revenue, or bring you publicity to get your name out there. Nobody plans for a crisis to happen, but you should be prepared for when … Continue reading Why Your Small Business Needs a Crisis Communications Plan
SMBs Planning Ad Spend, Messages As States Open For Business by Laurie Sullivan @lauriesullivan, April 27, 2020 Some 83% of small and medium-sized businesses are seeing a negative impact on their business as a result of COVID-19, compared with 86% in March, according to data released Monday. About 6% — up from 4% — will … Continue reading SMBs Planning Ad Spend, Messages As States Open For Business
Lindy Gillard — April 22, 2020 For the small business owners of the world, the COVID-19 pandemic has become more than a health crisis. According to a survey of over 1,500 small business owners conducted by Goldman Sachs, 96% say they have already been impacted financially by COVID-19. The inability to run businesses during social … Continue reading COVID-19 Small Business Assistance
