Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking … Continue reading How to boost search rankings using only your internal linking strategy
Marc Schenker — October 18, 2018 — October 18, 2018 Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing … Continue reading Top 10 Ways to Improve Your Local SEO Right Now
Sam Saidman — August 22, 2018 — August 22, 2018 One of the most common questions I hear from my current and potential clients is: “how long it will take for my website and blog to reach the coveted first page of Google?” Because the answer to that question depends on a number of variables, … Continue reading How Long Does It Take to Rank in Google?
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions. Jessica Foster on August 1, 2018 As a search engine optimization (SEO) content writer who participates in many SEO-related Facebook groups, I am frequently asked the same question: “How many keywords should I use in my posts?” People seem to be looking for … Continue reading You need 23 keywords in a blog post to rank well. Not.
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Marcus Miller on June 12, 2018 Search engines exist to provide users with results that are relevant to the search query. Smart … Continue reading How to understand searcher intent and use it to boost SEO rankings
Jenn Villa — April 23, 2018 — April 23, 2018 Local search results got you low-key raging? As a marketer, you get SEO. That’s the thing! That’s what’s got your foot tapping resentfully as you stare at a quick Google search for “best ice cream” in your area. What you don’t get is why even … Continue reading Take Control of Your Local Rankings with 3 On-Site SEO Best Practices
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. Karen Bone on April 17, 2018 We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, … Continue reading Want to target position 0? Here’s what you need to make that happen
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings
Brian Appleton — April 3, 2018 Follow @BArailrunner — April 3, 2018 What’s that old familiar saying? Change is inevitable? When it comes to SEO ranking factors and algorithm adjustments, that’s absolutely true. SEO ranking dynamics change all the time. If you’re not constantly checking for the latest news you quickly get left behind and … Continue reading How to Knock Your SEO Ranking Out of the Park this Year
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX W Eric Enge on March 22, 2018 I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. I attended the SEO … Continue reading SEO Ranking factors panel
