By Larry Alton June 15th, 2018 Being an online entrepreneur often comes with the determination to dominate your niche. Expertise, experience, and a keen ability to research greatly contribute to this goal. So does having an eye for detail. However, SEO is by far one of your best tools – with one catch. You’ve got … Continue reading How To Dominate Your Niche By Using SEO Judo
James Mathewson — June 14, 2018 — June 14, 2018 Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about … Continue reading You’re Doing SEO Wrong: It’s All About Authority
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Paul Shapiro on June 14, 2018 Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case … Continue reading Reducing the time it takes to write meta descriptions for large websites
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. Barry Adams on June 5, 2018 It’s taken over a year and a half, … Continue reading Mobile SERP survival: Technical SEO checklist
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages. Eric Enge on May 24, 2018 On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset … Continue reading How much is too much? Faceted navigation and SEO
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Joe Sinkwitz on May 22, 2018 Today we are starting a six-part series on Negative SEO. The series will be broken … Continue reading What negative SEO is and is not
Navneet Kaushal — May 9, 2018 Follow @navneetkaushal — May 9, 2018 Ovid, the Roman poet, once said – ‘A horse never goes so quick as when he has other horses to reach and overtake.’ It is now truer than ever as the competition is at its peaks online. To take the right action for … Continue reading SEO Competitive Analysis – What is it and How to Go About it?
Justin Herring — April 11, 2018 Follow @justincherring — April 11, 2018 Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. Whenever you publish a new post or page, … Continue reading Off-Page SEO: Your Most Burning Questions Answered [Infographic]
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time. Casie Gillette on April 9, 2018 It’s no secret that marketing and sales don’t always see eye to eye. The sales team … Continue reading How to align SEO and sales teams so everyone benefits
Tony Mastri — April 9, 2018 Follow @se_coach — April 9, 2018 Did you know that small businesses should allocate about 8% of their revenues to marketing? That’s right, according to the SBA, a small business with under $ 5 million in yearly revenue should have a marketing budget consisting of around 7-8% of their … Continue reading What’s the Difference Between On-page and Off-page SEO?
