Marcus Miller on September 3, 2018 Whether you are just starting on your search engine optimization (SEO) journey or have been at it for years, there’s a good chance some part of your site can be improved. In fact, from the hundreds of small business websites we look at every year at Bowler Hat … Continue reading How small businesses can see big results with foundational SEO
Category Archives: SEO Checklist
A checklist: Important SEO points to cover in a content campaign
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts. Paddy Moogan on August 24, 2018 After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget … Continue reading A checklist: Important SEO points to cover in a content campaign
SEO Basics: How To Optimize Your Content For Search Engines
Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines
How to Use Smart Meta Tag Techniques to Boost Your SEO
Kim Kosaka — August 14, 2018 — August 14, 2018 Complete SEO execution requires more than simply ensuring that your content is clear, optimized, and engaging to visitors – search engines need attention too. Meta tags are information, hidden within the webpage code, that search engine crawlers use to more accurately understand and index the … Continue reading How to Use Smart Meta Tag Techniques to Boost Your SEO
The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In
By Victoria Klochkova July 23rd, 2018 It can be hard to decipher Google’s actual stance on HTTPS these days. When Google first officially announced HTTPS as a ranking signal in 2014, they referred to it as a “light” signal. Google’s own Gary Illyes would go on to call it a “tiebreaker” ranking factor a few … Continue reading The Real Reason HTTPS Matters to Your SEO Results: 5 Experts Weigh In
How Do SEO and Google AdWords Work Together?
Bill Reynolds — July 18, 2018 Follow @BillReyCooks — July 18, 2018 PhotoMIX-Company / Pixabay Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your … Continue reading How Do SEO and Google AdWords Work Together?
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. Casie Gillette on July 4, 2018 “What do we need to do to optimize our site?” It’s a … Continue reading How to prioritize SEO tasks by impact
3 SEO Keyword Research Strategies for Service-based Businesses
Susan Friesen — June 22, 2018 Follow @eVisionMedia — June 22, 2018 How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a … Continue reading 3 SEO Keyword Research Strategies for Service-based Businesses
8 Reasons You Should be Improving Your Bing SEO
John Lincoln — June 22, 2018 Follow @johnelincoln — June 22, 2018 Bing SEO? Yes, Bing SEO. Though most think immediately of Google in terms of SEO, those who don’t consider Bing are missing out on a valuable opportunity to rank higher and gain more traffic. Below, I’ll give you eight reasons you should be … Continue reading 8 Reasons You Should be Improving Your Bing SEO
SEO Best Practices for Small Businesses
Marc Dane — June 19, 2018 Follow @WebCreate_io — June 19, 2018 Importance of SEO There is a lot of fuss over the term Search Engine Optimization. So much, that SEO has become a buzzword in many ways. But for those of us living and breathing SEO — that is to say, business owners who … Continue reading SEO Best Practices for Small Businesses