Category Archives: SEO Audit

3 Fascinating (and Scary) Facts About How Google Evaluates Your Website

by Brittney Ervin May 18, 2016May 18, 2016 Google’s ranking algorithm is constantly changing. Something that worked last year might get you huge penalties this year. Techniques that you relied on (and were touted by talking heads) just a few seasons ago can be disastrous for your website today. So how you know if you’re … Continue reading 3 Fascinating (and Scary) Facts About How Google Evaluates Your Website

Why is SEO Like Chess?

by Gyles Seward April 20, 2016 Follow @ElementaryDigiApril 20, 2016 Chess is known as the ‘game of kings’. To win, you need to have good understanding of the rules, a clear strategy, and a number of methods to get to the winning position and capture the king, beating your adversaries. In SEO, you have the … Continue reading Why is SEO Like Chess?

3 Simple Steps You Should Take to Perform Effective Off-Site SEO

by Ray Wang March 5, 2016 Follow @SmarttCanadaMarch 5, 2016 As mentioned in my previous article, search engine optimization (SEO) refers to the process of increasing the visibility or ranking of a website on Google search results. To improve your search ranking, there are three major factors to consider: Technical structure (20%). Technical structure includes … Continue reading 3 Simple Steps You Should Take to Perform Effective Off-Site SEO