by Al GomezSeptember 23, 2016 Back in 2015, there’s already been news that search engine giant, Google, is bound to release an algorithm update: the much-awaited Penguin 4.0. But the Holidays came and went, but nothing happened. As they’re no longer announcing these changes (unlike in the past), SEO experts and digital marketers are anxiously … Continue reading Penguin 4.0: Is Your SEO Ready?
by WishpondSeptember 16, 2016 Nowadays, your potential customers are spending an increasing portion of their day online. But that means they’re bombarded by more marketing clutter than ever before, which has made them all the more skeptical of ads. They interpret lots of your marketing efforts as someone trying to trick them into buying something. … Continue reading Bounce Rate: What It Is and How to Solve It with a Simple Survey
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be. Andrew Shotland on September 2, 2016 In June, we published a large statistical study on how Google’s local … Continue reading Local citations are dead; long live local citations!
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit. Rachel Lindteigen on August 19, 2016 A content audit should be part of the research you do before creating … Continue reading Content audit 101: a step-by-step guide
by Jacob Maslow July 30, 2016 Follow @jakemaslowJuly 30, 2016 Your website was doing good, you hired a low-cost SEO expert and the next thing you know, all of your rankings are plummeting before your eyes. Sales start to dry up, and the guy you hired is no longer answering phone calls or emails. Don’t … Continue reading Bad Links and Your Website: Disavowing the “Right” Bad Links
by Kasia Perzyńska July 5, 2016July 5, 2016 Recently, we’ve published a piece about how to run your first SEO audit that covered the first essential part: Content Overview. Today we provide you with the second part of the complete SEO audit that you should conduct when starting a new project. The time has come … Continue reading How to Perform Your First SEO Audit: Indexing Overview
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. Tony Edward on June 28, 2016 Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow … Continue reading Beware of shady link schemes from black-hat SEOs
by Stephen Alberts June 17, 2016 Follow @reviewrailJune 17, 2016 SEO has changed a lot over the years. Back in the day, you were able to stuff a bunch of keywords on a website page, set the color to white so they were invisible, and it would help you rank. If only it was that … Continue reading 7 SEO Onsite Tactics That Are A Must
Performing an SEO audit? Contributor Max Prin demonstrates how to find all of a website’s indexed subdomains using a simple (and free) Chrome plugin. Max Prin on June 16, 2016 An SEO audit is rarely limited to the www (or non-www) version of a website. When looking for potential duplicate content, it’s often important … Continue reading How to quickly find and export all subdomains indexed by Google
by Kasia Perzyńska June 14, 2016June 14, 2016 So you want to perform your first SEO audit…well, that’s just great because here you’ll find a comprehensive step by step guide for conducting your first technical audit. An SEO audit is the absolute must-do, especially if you are starting a new project. However, you should evaluate … Continue reading How to Perform Your First SEO Audit: Content Overview
