Category Archives: Sales Techniques

6 Tips to Help You Follow-up With Your Sales Prospects

Heather R. Morgan — February 9, 2017 Follow @HeatherReyhan— February 9, 2017 Every sales and marketing professional should be able to write an engaging follow-up email. 80% of deals need at least five touches before closing, so keeping the conversation alive is an indispensable skill. But too many follow-up emails are just lame. Trite phrases … Continue reading 6 Tips to Help You Follow-up With Your Sales Prospects

The Importance of Social Proof: Leveraging the Most Impactful Sales Tool

Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool

Inbound Selling: How to Map Content to the Buyer’s Journey

John Shea — November 22, 2016 — November 22, 2016 Content mapping is the essential process of matching your content to the appropriate stage of the buyer’s journey. But you’re probably wondering, “How the heck does content mapping help my sales team close more deals?” Good question. The whole idea behind inbound – marketing or … Continue reading Inbound Selling: How to Map Content to the Buyer’s Journey