by Maria Haggerty January 10, 2016January 10, 2016 There is no doubt that in 2016, the most successful brands will be omnichannel in nature. This means that they will be selling anywhere the customer is potentially looking, i.e. online marketplaces, their owned and operated website, physical stores, social media and even TV. Yet, as brands … Continue reading Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies
by Ross Goldman January 7, 2016 January 7, 2016 Sales Development Reps (SDR) Your SDR team is the face of your sales team – the first point of contact and the best chance you have at scheduling qualified appointments that will lead to closed business. Though the SDR is often an entry-level role, they are … Continue reading How to Optimize the Performance of Your SDRs
by Laura Cole December 22, 2015December 22, 2015 When you create your company blog, there is always a clear emphasis on using this channel to educate readers and create an entry point into a relationship with consumers. This is the fundamental principle of thought leadership, where high quality content is used as a way of … Continue reading How to Drive Sales Through Your Company Blog
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 As the ecommerce landscape is evolving, new business models are emerging, some of them trying to organize the unorganized areas of the retail supply chain. We discussed five of such models in a previous articles and how they are reshaping the industry. The one that … Continue reading Drop Shipping – Live Locally, Sell Globally [Infographic]
by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion
A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display. Alistair Dent on October 30, 2015 The programmatic display space is full of technological acronyms these days. In this … Continue reading What CMOs Need To Know About Demand Side Platforms (DSPs)
Dave BrockOctober 21, 2015 Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook, Twitter, Pinterest, or whatever your favorite social selling platform is–and you will be successful in sales. Make … Continue reading Bad Selling Fundamentals = Bad Social Selling!
As the buyer’s journey continues to shift, it’s more important than ever that marketing and sales teams work together to learn from each other and improve the overall business strategy, says columnist Claudine Bianchi. Claudine Bianchi on September 25, 2015 I recently presented to a group of marketing types about the alignment of sales … Continue reading Why It’s Time To Check Your Sales And Marketing Alignment
Pam McBrideSeptember 7, 2015 Many local retailers feel threatened by social media. Their hackles go up when confronted with the idea that consumers increasingly turn to their computers and smartphones to make purchases, rather than venture out and visiting a physical store. However, the local retail space doesn’t have to be at odds with the … Continue reading Leveraging Social to Drive In-Store Sales
Immanuel VinikasAugust 23, 2015 “I’m a Youtuber”. That’s how Casey Neistat describes himself on Twitter and Instagram. He’s short-selling himself. He’s a sharp businessman and a viral marketing genius, to such extent that when he said in one of his Youtube videos “I’m going to try to make a viral video today”, that video went … Continue reading How One YouTuber Made His Business an Instant Success
