Category Archives: Sales Techniques

Road Tripping with Marketing and Sales

by Sean G. McCormick July 24, 2016July 24, 2016 I’m going to go out on a limb here and say the relationship between Marketing and Sales may be the most important dynamic within an organization. I have been in environments where that relationship clicked, regardless of the ebb and flow of business and others where … Continue reading Road Tripping with Marketing and Sales →

3 Tips for Supercharging Your Sales Training Programs

Sales Techniques

by Rachel Clapp Miller July 20, 2016 Follow @ContentRachelJuly 20, 2016 Best-in-class sales organizations invest in training programs for even their most veteran reps. Aberdeen research shows that top companies use external sales consultants 61 percent more than their under-performing peers. Sales training is a competitive and crowded industry. When you’re picking the right solution … Continue reading 3 Tips for Supercharging Your Sales Training Programs →

7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket

Sales Techniques

by Matt Ambrose July 14, 2016 Follow @mattambroseJuly 14, 2016 My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $ 5 a day and find customers with diamond-cutting precision. BUT… that doesn’t mean they’re going to rush to … Continue reading 7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket →

3 Inside Sales Techniques that Work Surprisingly Well

Sales Techniques

by Jeff Kalter July 10, 2016July 10, 2016 According to the Harvard Business Review, more and more sales organizations are shifting their resources from field to inside sales. That’s because inside sales is not only cost effective, but it is also delivering the goods. This begs the question, “How do you get the most out … Continue reading 3 Inside Sales Techniques that Work Surprisingly Well →

6 Sales Secrets to Enhance Selling to Public Companies

Sales Techniques

by Doug Dvorak May 3, 2016 Follow @salescoach1064May 3, 2016 The Cost of Business: Public companies are expensive to run; they must carefully comply with the myriad of board responsibilities and the rules established to protect investors. The Securities & Exchange Commission (SEC) audits conformity and adherence to other strict regulations. Such complex structure requires … Continue reading 6 Sales Secrets to Enhance Selling to Public Companies →

3 Totally Different B2B Sales Careers That Prove How Diverse Sales Really Is

Sales Techniques

by Kayla Kozan April 23, 2016 Follow @kaylakozanApril 23, 2016 Nearly every company in the world requires sales. Product, service, B2B, B2C, enterprise or startup—Sales is the lifeblood of any organization. In fact, on average, the sales team is about 30% of the total headcount for larger companies and 40-50% for smaller companies. The range … Continue reading 3 Totally Different B2B Sales Careers That Prove How Diverse Sales Really Is →

Frictionless or Frictionmore? Sales Tips for Vendors

Sales Techniques

Ari Buchler Many articles are written on sales and marketing: how to generate leads, how to qualify prospects, how to improve sales, how to engage customers, how to turn leads into a gazillion dollars, how to do this, how to do that, and so on. I am fresh off two recent experiences as a potential … Continue reading Frictionless or Frictionmore? Sales Tips for Vendors →

Have We Defined Sales Enablement Yet? [Infographic]

Sales Techniques

by Tal Vinnik April 22, 2016 Follow @djtalavivApril 22, 2016 Back in 2013, consultant and speaker Matt Heinz wrote that a “tactical definition of sales enablement that fits all companies—sizes, industries, cultures—would be next to impossible.” However, hundreds of companies place themselves under the umbrella of “sales enablement technology.” How can they be so confident … Continue reading Have We Defined Sales Enablement Yet? [Infographic] →

What Successful Sales People ALWAYS Do

Sales Techniques

by John Nemo January 23, 2016 Follow @JohnNemoPRJanuary 23, 2016 I shouldn’t even have to say this, given we’re all adults and common sense should rule the day, but here goes … It is one thing to CLAIM authority. It’s quite another to DEMONSTRATE it. The LinkedIn Gold Rush These days, I can’t click a … Continue reading What Successful Sales People ALWAYS Do →

How the Power of Persuasion Helps You Sell More

Sales Techniques

by Jen Phillips April January 18, 2016 Follow @JenphillipsapriJanuary 18, 2016 Power of Persuasion (January 23, 2016), I read a great sales letter via the legendary Gary Halbert. If you ‘re not familiar with him, it’s because you’re not a student of copywriting like I am. That’s ok. Suffice it to say that the guy … Continue reading How the Power of Persuasion Helps You Sell More →