Category Archives: Sales Strategy

Take A Stand On Sales

Colleen McKennaApril 3, 2015 I recently interviewed several members of a law firm as part of building their LinkedIn profiles. I asked each of them, “Why do you do the work you do?” After a brief pause, they answered with a variety of comments, but at one point or another they all landed at a … Continue reading Take A Stand On Sales →

The 10-Step Structure for Sales Pages That Sell

Sales Strategy

Troy HollenbeckMarch 25, 2015 Sales pages take many different forms, but share the same basic structure: 1. Headline2. Sub Headline3. Presentation of the problem4. Introduction of your product as the solution5. Social Proof6. Bonuses7. Offer8. Guarantee9. Call to Action10. P.S. Creating Killer Headlines Your headline is the first opportunity gaining your customer’s interest by making … Continue reading The 10-Step Structure for Sales Pages That Sell →

5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment

Sales Strategy

Chase JonesMarch 3, 2015 Shopping cart abandonment remains a significant cause of heartburn for just about every online business — from the smallest storefront to the largest mega-retailer. In fact, an average of 68% of all online shopping carts are abandoned. Why do shoppers fail to complete a transaction? There are several causes, including cost, … Continue reading 5 Small Checkout Improvements to Relieve Customer Anxiety and Reduce Cart Abandonment →

How You Can Get Your News In 5 Minutes Or Less

Sales Strategy

Kristen PatelMarch 2, 2015 Once you’re off the clock, it’s your time. But if you’re like me, there’s never enough free time. I mean, how are you actually supposed to grocery shop, go to the gym (ha!), do laundry, make dinner, spend time with loved ones, and get caught up on life (plus tackle those … Continue reading How You Can Get Your News In 5 Minutes Or Less →