Category Archives: Sales Strategy

Top Sales Organizations “Engage, Personalize, Analyze, Win … Repeat” [Infographic]

Micheline NijmehJuly 30, 2015 As a marketer, I’m a big believer in the value that marketing can provide sales teams. With messaging and content for multiple buyer personas, marketing delivers a strong foundation for the purchasing process. But, as someone who has worked in and with sales for a number of years, I also know … Continue reading Top Sales Organizations “Engage, Personalize, Analyze, Win … Repeat” [Infographic]

The Art and Science of Relationship Selling – 3 Must-Have Strategies

Josh MaitJuly 16, 2015 The BriefThis is the first in a series of articles to help you build relationship capital in the conference room. If it’s true that closing a deal is actually “the process of opening a relationship,” then how does a team of salespeople start building connections—and laying the groundwork for future return and … Continue reading The Art and Science of Relationship Selling – 3 Must-Have Strategies

How To Get Marketing And Sales Funnels To Work Together

by Brian Farrell May 15th, 2015  In the traditional business world, marketing is like a big umbrella. The sales department is one of many departments that, in theory, function under the marketing umbrella. In reality, the marketing and sales departments often pursue their own unique responsibilities. Unfortunately, these responsibilities may conflict, but if you want … Continue reading How To Get Marketing And Sales Funnels To Work Together