by Susan Gilbert June 28, 2016 Follow @SusanGilbertJune 28, 2016 How Silo Architecture Can Attract Visitors And Google to Your Website Would you like to see higher search engine rankings for your website? Are visitors not getting the information they need right away when they arrive? If you use WordPress then a silo architecture structure … Continue reading Increase Your Website Sales and Ranking with Silo Architecture
by Jennifer Thayer June 17, 2016 Follow @TechyJenJune 17, 2016 Direct sales differ from indirect sales in one key way: the relationship between salesperson and customer is one-on-one. It has been shown that this personal relationship can greatly increase the effectiveness of the salesperson’s methods, at least when compared to indirect sales. But perhaps this … Continue reading The Evolution of Direct Sales
by Colleen Francis June 14, 2016June 14, 2016 Everybody has sales goals. . . Some are set by our companies and some we set ourselves. For many sales reps, it wouldn’t be January without either a new sales quota or a new personal objective for the year ahead. If I had to guess, I’d be … Continue reading Avoid Failure with This Formula for Setting Successful Sales Goals
by Bryan Rusche May 27, 2016 Follow @BryanRuscheMay 27, 2016 Sales and marketing alignment is difficult to achieve, but it’s also one of the best opportunities for improving business results. When marketing and sales teams are aligned, marketing ROI, sales productivity, and top line growth all go up. To get full alignment, it’s not enough … Continue reading Improving Sales and Marketing Alignment
by Yash Mehta April 11, 2016April 11, 2016 People make hundreds of decisions every day and many of them are about buying. Be it a new car or just ingredients for dinner, customers prefer one thing and put everything else away. Psychologists claim that consumer making a subconscious choice takes about 10 seconds. That’s why … Continue reading Anatomy of Sales-Driving Product Pages for Web Stores
by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success
by Efrat Ravid December 15, 2015 Follow @ClickTaleDecember 15, 2015 Online stores have many benefits over their offline counterparts: they are open 24/7, there is never a parking issue, and their overhead is significantly less than brick-and-mortar stores. But physical stores have had one major advantage over online: the emotional sale. How consumers feel while … Continue reading Emotional Sales: Lessons From The Mall
Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You
Brooke BallardSeptember 13, 2015 I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, … Continue reading Don’t Start Conversations Online, Do This Instead
Kim StaibSeptember 1, 2015 Imagine yourself as an inside sales rep, you pound the phones day in and day out trying to qualify leads. You navigate accounts, build pipeline, and then finally your efforts pay off and someone answers. You pass them…score! You feel a great sense of accomplishment as you get the calendar invite … Continue reading Best Practices to Prevent Sales No Shows
