4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats. Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats
Category Archives: Return On Investment – ROI
Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?
Bob Van Rossum — June 26, 2018 Follow @BobVR — June 26, 2018 You want to grow your business and drive ROI, and the most optimal way to do so is by finding worthwhile marketing executives to lead topline growth. So, how do you successfully go about attracting and retaining A-level employees in your next … Continue reading Cost vs. ROI on Top Marketing Talent: Are Pay Bands Holding You Back?
Behavioral Targeting For Health Care Takes Twist To Prove ROI
Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI
Next Level Influencer Marketing: ROI Answers for Your Brand
Kristen Matthews — May 15, 2018 Follow @kristenwords— May 15, 2018 Just like any other marketing strategy, there are many levels to an influencer marketing campaign. The basics are crucial: find a fit for your brand, establish a budget, and be thoughtful and thorough when engaging your influencers. However, you’ll undoubtedly have lots of questions … Continue reading Next Level Influencer Marketing: ROI Answers for Your Brand
Cost vs. Return On Investment In SEO…Why It Makes Good Sense
Brandon Leibowitz — May 11, 2018 Follow @seooptimizers — May 11, 2018 Tumisu / Pixabay Many people who are otherwise good sound businessmen and women balk when it comes to the idea of paying for SEO services. “It’s too expensive” is a common refrain. But is it really? Setting the initial cost of SEO aside … Continue reading Cost vs. Return On Investment In SEO…Why It Makes Good Sense
How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI
May 2, 2018 Today’s successful brands aren’t the cheapest or the sexiest. They’re the ones with meaning. This “meaning” isn’t defined by a single campaign. Instead, it’s created over time from a consistent strategy that transforms a brand into a symbol of identity. However, impatience is everywhere, and it leaks into the practices of marketing … Continue reading How Winning ‘Share of Culture’ Drives Sustainable Marketing ROI
Tips for measuring marketing impact to prove ROI
Contributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond. Kristie Colby on March 26, 2018 Marketers can struggle to prove the value of their programs when there isn’t always a direct response or purchase. This is especially true for B2B … Continue reading Tips for measuring marketing impact to prove ROI
The vicious cycle of ROAS targets is killing your business
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Andreas Reiffen on December 14, 2017 Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit … Continue reading The vicious cycle of ROAS targets is killing your business
How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
Pam Moore — November 22, 2017 Follow @pammktgnut — November 22, 2017http://feeds.feedblitz.com/-/492390604/_/pammarketingnut.mp3 Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. Understanding how to partner with your agency can make or break your success in both the short and long term. Unfortunately, many business and … Continue reading How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI
Measuring the ROI of Leadership Development: 5 Tips
Darleen DeRosa — November 21, 2017 Follow @onpoint_llc — November 21, 2017 iStock Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, … Continue reading Measuring the ROI of Leadership Development: 5 Tips
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